Posted by Ruth Atherley of AHA Creative Strategies on May 09th, 2011
I have to admit, when Twitter first launched several years ago, I wasn’t sure whether it would have a business purpose. Now, however, I clearly see the value for some organizations – notice I say some, not all.
Are you struggling with the value of Twitter? There is a great post on Ragan.com that outlines the value and showcases a Twittamentary (Twitter documentary). If you are still wondering whether Twitter would be a worthwhile tool for your organization, this post and the Twittamentary are worth your time.
Read more
Posted by Ruth Atherley of AHA Creative Strategies on January 12th, 2011
Twitter has solid value for some organizations. A challenge is understanding how to maximize that value. One of the ways to do that is through effective and ongoing measurement. How often are your tweets retweeted? How often do people click on the links in your tweets? And what does that mean for your organization, project or campaign?
Chris Brogan is a smart, smart guy. In his blog today, he talks about the importance of providing benefit and value to your Twitter followers and how that, ultimately, provides more benefit to you or your organization. His Read more
Posted by Ruth Atherley of AHA Creative Strategies on January 04th, 2011
Happy 2011. We are happy to be back at work here at our Vancouver PR agency. We loved the break, but we’re ready to get back to business and we think 2011 is going to be an exceptional year!
There was an excellent blog post on SEOmoz.org that created some discussion in the AHA office today. The post talks about the importance of looking at a range of social media networks and opportunities, and ensuring that you don’t get caught up in the “Facebook and Twitter are the only tools out there” attitude.
It has…
Read more
Posted by Ruth Atherley of AHA Creative Strategies on September 27th, 2010
An article in Ragan’s PR Daily on whether Twitter is just a fad created quite a discussion in the AHA PR office. We have several clients with a solid Twitter presence that are finding great value using the micro-blogging tool. For other client organizations, we have recommended other social networking sites as more valuable for their communications outreach at this moment.
It is definitely a popular tool, but I do think it’s important to remember that it is just a tool and that you can’t build a communications strategy around a tool.
What do you think? Is…
Read more
Posted by Ruth Atherley of AHA Creative Strategies on July 05th, 2010
At AHA, we’re big fans of Danny Brown. He has a great blog post that lists 52 Cool Facts About Social Media. We don’t want to steal Danny’s thunder – and we do want you to check out his blog…but below are just a few of the cool facts:
There are more than 100 million active users currently accessing Facebook through their mobile devices.
The average Facebook user is connected to 60 pages, groups and events.
Is your organization on Facebook? Should your organization be on Facebook? Have you looked at the challenges and opportunities…
Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 07th, 2010
There are many discussions online and, I am sure, in offices all over the world, about what BP is doing regarding its crisis communications. It has been a very hot topic in the AHA office as well.
One of the key points in our discussions is how much the world has changed because of social media. Technology and the online conversations happening all over the world mean that, as communicators, we have to evolve how we deal with an issue or a crisis.
There are many articles and blog posts out there about the crisis…
Read more
Posted in: AHA,Issues and Crisis,Online Communications,Reputation,Social Media,The Worldwide Connection,Things That Make You Go hmmm...,What Were They Thinking?
Tags: AHA, BP, oilspill, Social Media, Twitter
Posted by Ruth Atherley of AHA Creative Strategies on May 05th, 2010
The New York Times has a good article about an incident involving Boeing. It’s worth a read.
When I began reading the article and saw that Boeing had responded to a small child who had taken the time to send them his ideas for a new plane with a “legalled” up form letter, I was appalled. And even though they have recently jumped on to Twitter, their response to feedback on the microblogging site still seemed old paradigm big business. (We have a process here on top of the mountain!)
However, it turns out that Boeing gets it. They saw…
Read more
Posted by Ruth Atherley of AHA Creative Strategies on March 23rd, 2010
There doesn’t seem to be an end in sight for candy maker Nestle. I just checked their Facebook page and the negative comments are still being posted on a regular basis. I also checked out their Twitter accounts (@nestle and @nestlecsv) – which stands for creating shared value. While there are plenty of comments to and at Nestle on Twitter, they aren’t tweeting much.
I found information on their website that announces that Nestle commits to using sustainable palm oil by 2015. It’s interesting that you can get this news via mp3 on their site as…
Read more
Posted in: AHA,Communications,Interesting,Issues and Crisis,Online Communications,Public Relations,Reputation,Social Media
Tags: AHA, Nestle, Social Media, Twitter, Vancouver PR
Posted by Ruth Atherley of AHA Creative Strategies on March 18th, 2010
iMedia has a great article with the headline: Does Facebook Work? It goes on to showcase some of the purchasing stats of retail customers, stats that don’t quite live up to the hype of Facebook.
I think one of the challenges that we face in using social media is that we are looking for this magic thing to come along and replace all the stuff from the past that didn’t work. Currently, social media is being hailed as the best tool ever for sales people, for marketing people and for PR—as well as for consumers, non-profits, businesses and other organizations.…
Read more
Posted by Ruth Atherley of AHA Creative Strategies on March 15th, 2010
Last week, I spoke to an audience that consisted of members from several different groups, boards and associations. They are all a part of a large—and important—industry. It was a very interesting presentation. (In the interest of client confidentiality, I am not going to identify the group I spoke with.)
When I present, one of the first questions that I ask is if anyone is tweeting. Not one person in this group raised their hand. It was the first time in more than 18 months that I was in a room that did not have at least 25% of the…
Read more
Follow us on Twitter
Follow us on Facebook