Social Media 101 – Twitter

Posted by Ruth Atherley of AHA Creative Strategies on June 01st, 2016

Next up in our Social Media 101 series is Twitter. Twitter is an online social networking and microblogging service that allows users to send and read short 140-character messages called “tweets.” As of the first quarter of 2016, Twitter averaged 310 million monthly active users.

If Facebook is like a coffee shop where (almost) everyone knows your name, Twitter is a busy airport pub where you are welcome to join the conversations that interest you and connect with strangers (who can often become clients, colleagues and even friends).

Depending on your organization and what you provide – Twitter can support …

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Your professional and personal lives and social media

Posted by Ruth Atherley of AHA Creative Strategies on February 19th, 2016

Social media is a challenge when it comes to both your professional and personal lives. Posting to your social media accounts offers an often very public view of your opinions, hobbies, habits and attitudes. There really isn’t any separation between personal and professional anymore.

I have read many articles on the subject and have seen a couple of speakers say that you should keep your Facebook page personal and use LinkedIn, Twitter and other accounts for more public engagement with potential clients, customers, partners or employers. Well, the reality is – that’s not easy to do. LinkedIn is pretty straightforward; …

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The CIA joins Twitter and Facebook

Posted by Ruth Atherley of AHA Creative Strategies on June 10th, 2014

Over the last few days, there has been some noise on social media about the Central Intelligence Agency (CIA) joining Twitter and Facebook. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.”  It seems that they have a sense of humour.

Their objective – according to a statement by CIA Director John Brennan – is to “more directly engage the public and provide information on the CIA’s mission, history, and other developments.” In the statement, he also said: “We have important insights to share, and we want to make sure that unclassified …

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Why Newark Mayor Cory Booker is good at PR

Posted by Ruth Atherley of AHA Creative Strategies on July 22nd, 2013

I have been a fan of Newark Mayor Cory Booker since a story broke last winter about Mayor Booker hearing about a dog left out in a snowstorm on a very cold night. He went to the house and took the dog. You can read more about that story and several others, where Mayor Booker went what can easily be considered above and beyond the call of duty here.

Mayor Booker is a hands-on kind of guy. He gets out and does what it takes to show his constituents that their issues matter to him. And his communications team …

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Do You ‘Get’ Twitter?

Posted by Ruth Atherley of AHA Creative Strategies on May 09th, 2011

I have to admit, when Twitter first launched several years ago, I wasn’t sure whether it would have a business purpose. Now, however, I clearly see the value for some organizations – notice I say some, not all.

Are you struggling with the value of Twitter? There is a great post on Ragan.com that outlines the value and showcases a Twittamentary (Twitter documentary). If you are still wondering whether Twitter would be a worthwhile tool for your organization, this post and the Twittamentary are worth your time.…

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Are You Making The Most Of Twitter?

Posted by Ruth Atherley of AHA Creative Strategies on January 12th, 2011

Twitter has solid value for some organizations. A challenge is understanding how to maximize that value. One of the ways to do that is through effective and ongoing measurement. How often are your tweets retweeted? How often do people click on the links in your tweets? And what does that mean for your organization, project or campaign?

Chris Brogan is a smart, smart guy. In his blog today, he talks about the importance of providing benefit and value to your Twitter followers and how that, ultimately, provides more benefit to you or your organization. His blog post is worth a …

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Social Media Networks & Opportunities

Posted by Ruth Atherley of AHA Creative Strategies on January 04th, 2011

Happy 2011.  We are happy to be back at work here at our Vancouver PR agency. We loved the break, but we’re ready to get back to business and we think 2011 is going to be an exceptional year!

There was an excellent blog post on SEOmoz.org that created some discussion in the AHA office today. The post talks about the importance of looking at a range of social media networks and opportunities, and ensuring that you don’t get caught up in the “Facebook and Twitter are the only tools out there” attitude.

It has some interesting stats and facts …

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Is Twitter Just A Fad?

Posted by Ruth Atherley of AHA Creative Strategies on September 27th, 2010

An article in Ragan’s PR Daily on whether Twitter is just a fad created quite a discussion in the AHA PR office.  We have several clients with a solid Twitter presence that are finding great value using the micro-blogging tool. For other client organizations, we have recommended other social networking sites as more valuable for their communications outreach at this moment.

It is definitely a popular tool, but I do think it’s important to remember that it is just a tool and that you can’t build a communications strategy around a tool.

What do you think? Is Twitter just a …

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Cool Facts About Social Media

Posted by Ruth Atherley of AHA Creative Strategies on July 05th, 2010

At AHA, we’re big fans of Danny Brown. He has a great blog post that lists 52 Cool Facts About Social Media. We don’t want to steal Danny’s thunder – and we do want you to check out his blog…but below are just a few of the cool facts:

There are more than 100 million active users currently accessing Facebook through their mobile devices. The average Facebook user is connected to 60 pages, groups and events.

Is your organization on Facebook? Should your organization be on Facebook? Have you looked at the challenges and opportunities for your organization on Facebook?…

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BP’s Crisis Communications

Posted by Ruth Atherley of AHA Creative Strategies on June 07th, 2010

There are many discussions online and, I am sure, in offices all over the world, about what BP is doing regarding its crisis communications.  It has been a very hot topic in the AHA office as well.

One of the key points in our discussions is how much the world has changed because of social media. Technology and the online conversations happening all over the world mean that, as communicators, we have to evolve how we deal with an issue or a crisis.

There are many articles and blog posts out there about the crisis and people are weighing in …

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