What is good public relations?

Posted by Ruth Atherley of AHA Creative Strategies on August 24th, 2011

AHA Creative Strategies is a public relations agency. We’re communicators. We’re social media participants. We’re brand journalists. We use video, video news releases, b-roll, podcasts, photography, articles, news releases, media and blogger pitches, news conferences, media tours, speaking tours, speeches, special events, trade shows, community meetings, annual reports, newsletters and so much more to assist our clients in communicating with their stakeholder groups. (Notice I said “with” – not “to” – that’s very important.) We are in the business of informing, educating and creating conversation. As importantly, we’re in the business of listening and responding.

I mentioned in Monday’s blog…

The Death Of PR Is Near…Or Is It?

Posted by Ruth Atherley of AHA Creative Strategies on March 02nd, 2010

There is a very interesting piece by Grant Cardone on the Huffington Post. It has a compelling title: Do PR Firms Make Sense Anymore?

According to the article, Mr. Cardone has had some disappointing results using PR agencies over the years. Not knowing the background of what the objectives and goals were, what the strategy was or how the agencies approached the work, I don’t have the information to comment on that component of his article. But it is never a pleasant experience for anyone when you don’t achieve success.

As to whether PR firms make sense anymore,…