Posted by Ruth Atherley of AHA Creative Strategies on December 05th, 2011
On Wednesday, I wrote about the CEO/President’s blog. Today we’ll have a look at the organization blog, the employee blog and the blend.
The Organization Blog
This blog is a little less about the person writing it than it is about the organization as a whole. Often there will be several writers who cover a range of topics and areas regarding the organization. It might be that different departments or division heads each write one blog post a week about news, events and interesting points relevant to their area.
In this style, it is more like local news…
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Posted by Ruth Atherley of AHA Creative Strategies on December 01st, 2011
Blogging has become a regular communications tool for organizations. One of the things that I have noticed is that when we work with the marketing department or agency of a client, there is a little bit of discussion over which area (communications or marketing) will develop and manage the campaign on Twitter and/or Facebook. There is never any discussion about the organization’s blog – it belongs firmly with the communications team.
Like any communications tool, blogging isn’t for everyone. It depends on the objectives, goals, overall strategy and, of course, the resources. It takes time and effort to produce a…
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Posted by Ruth Atherley of AHA Creative Strategies on June 06th, 2011
At AHA, we believe strongly in the power of blogging. Having said that, it’s important to note that blogging isn’t for every organization.
A blog gives you the opportunity to connect with your organization’s stakeholders. It allows you to provide valuable, relevant information to people. It can help, depending on the writing style and the content, show the “human” side of your organization. All are important components of your brand and how your organization interacts with your community.
Our AHA blog is currently under review by our crew. We are committed to our blog and find that it provides great…
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Posted by Ruth Atherley of AHA Creative Strategies on March 28th, 2011
In a communicator’s life there is always talk about what works and what doesn’t. What’s hot and what’s not. And recently, we’ve heard lots and lots of chatter about how blogs are dead. We, at AHA, don’t believe that they are. We don’t believe everyone should blog; but in our experience there are many opportunities for an organization to have a blog and to have it be effective.
Not all blogs are alike. For example, we rarely get comments on our blog here at AHA, but we have a strong number of people that read our AHA blog post every…
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Posted by Ruth Atherley of AHA Creative Strategies on February 01st, 2010
There is a great post on problogger on how to add more fun to your blog. It is worth a read. Adding more fun to your blog will inspire you to blog more often and, done well, it will re-engage your readers. When you are into it, they will be into it.
Just a quick note on blogging…I have read plenty that says blogging is dead. I don’t think blogging has hit its prime yet. I think it goes back to understanding your objectives. Not every CEO should blog and I don’t necessarily think that every organization should…
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Posted by Ruth Atherley of AHA Creative Strategies on January 25th, 2010
According to a recent post on MSNBC, the Pope is encouraging priests to blog. This shows how “mainstream” social media has become. In my opinion, the Catholic Church has always been very aggressive in its marketing efforts. They have realized that people are online and that if you want to reach your stakeholders, you need to go where they are congregating (pardon the pun).
The Vatican has had a YouTube channel for a while and now, the Vatican is officially encouraging Priests to blog.
The Vatican has its own challenges in dealing with negative publicity, privacy and a…
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Posted by Ruth Atherley of AHA Creative Strategies on July 14th, 2009
Chris Brogan has an excellent post on his site this week on how to influence him, and it translates to how to reach out to anyone either online or not.
One of the key points he makes is “don’t let the numbers fool you” and that is so important. I’ve blogged a bit about this before and according to some of the AHA crew, I am a bit obsessed right now with this topic. It’s not how many people you reach, it’s which people. Reaching a blogger with 100 key readers or one with a wide-range of…
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