Reputation

Discovering the Value of Public Relations and Brand Journalism

Posted by Ruth Atherley of AHA Creative Strategies on August 10th, 2011

The online world has opened up great possibilities for organizations. While it is true that newsrooms are declining and it is more and more challenging to grab the attention of traditional media (more challenging, not impossible), it is also true that the opportunity for clients to tell their stories, to spotlight successes, to showcase the benefit and value they offer to customers, clients or stakeholders is greater than ever before.

We have always had a strong focus on creating compelling and engaging stories for clients – great stories are at the heart of public relations. Advertising and marketing campaigns provide…

AHA Fast Take Friday…Sort Of

Posted by Paul Holman of AHA Creative Strategies on August 05th, 2011

In place of our regular AHA Fast Take Friday, we bring you: AHA Launches Brand Journalism Services… An edge of your seat thriller if there ever was one!

AHA Announces Launch of Brand Journalism Services

Posted by Ruth Atherley of AHA Creative Strategies on August 04th, 2011

There is a great deal of energy at AHA today – right across the country – from our offices in Gibsons and Vancouver to our long-term contractors in Calgary, Toronto and Halifax. Today, we officially launch our Brand Journalism services. You can check out some information on these new services here.

The fact is – Brand Journalism has been around for several years; McDonald’s CMO Larry Light coined the phrase in the early 2000s. There are many definitions out there. Some we agree with; some have a different approach than we do. Our definition can be found Read more

Shhhh…Our New Service Package is a Secret

Posted by Paul Holman of AHA Creative Strategies on July 29th, 2011

AHA Fast Take Friday for July 29, 2011 from AHA Creative on Vimeo.

In today’s AHA Fast Take Friday, Ruth talks about the importance of brand reputation.

AHA Take on the Vancouver Riots

Posted by Paul Holman of AHA Creative Strategies on June 24th, 2011

AHA Fast Take Friday from AHA Creative on Vimeo.

In today’s AHA Fast Take Friday, Ruth talks about the Vancouver riots and the reputation crisis it created.

Don’t Let a Hoax Ruin Your Brand

Posted by Ruth Atherley of AHA Creative Strategies on June 20th, 2011

We recently watched the challenge that McDonald’s faced with a hoax that falsely suggested that the global company discriminates against African-American customers. Is your organization prepared?

At AHA, we often develop crisis communication strategies, plans and manuals for clients. We recently worked on a crisis plan for a client that included a section on how to respond if a hoax hits their brand. The online world has changed communication and facing a crisis or issue, which may include a hoax. Many communicators know this, but are experiencing a challenge in getting the senior executives, CEO, Board of Directors…

Is Your Website Doing Its Job?

Posted by Ruth Atherley of AHA Creative Strategies on June 13th, 2011

Twitter, Facebook, LinkedIn and other social media networking sites can be of value to your organization depending on your organization and your communication objectives. But your website is of value no matter how big or small your organization is or what your objectives are. And I can’t tell you how often a website is overlooked in an organization with focus often going to the hotter tools like Twitter or Facebook.

We, at AHA, provide communication audits for clients on a regular basis. The review of the organization’s website is a part of this…

Words, Words, Words

Posted by Ruth Atherley of AHA Creative Strategies on April 13th, 2011

Content is important; we all know that. Relevant, engaging, informative and entertaining content is a must. Well-written content, to AHA, means more than it just being interesting. It means that it should be grammatically correct, it should be cogent and it should have a solid flow.

Blogs, like this one, have a little bit of leeway because it is written in a more conversational manner. (It would still bother me if there was a typo or other error in this blog.) Anything that is shared internally or externally should be reviewed. Here at our Vancouver PR agency, we have an…

AHA Flip Cam Friday – April 8, 2011

Posted by Paul Holman of AHA Creative Strategies on April 08th, 2011

Make Sure It’s Newsworthy from AHA Creative on Vimeo.

In today’s video, Ruth talks about the importance of being newsworthy for media and social media relations.

Crisis Communications

Posted by Paul Holman of AHA Creative Strategies on March 18th, 2011

AHA Flip Cam Friday – March 18, 2011 from AHA Creative on Vimeo.

In today’s video, Ruth talks about what an organization needs to do when it’s in a crisis.