Video News Release

Who could resist that headline? I just read an interesting blog post on Mashable by Patrick Moran entitled: 5 Tips To Grow Your Business in 2010. Although Moran approaches it from a marketing perspective, this piece has great value for communicators as well.

The popularity of video is growing rapidly. In the past in Canada, video new releases (VNR) haven’t been widely used. That’s changing, I believe. In the United States, VNRs are used extensively. CNN even has a distribution service (CNN Newsource) where an organization pays to have its VNR distributed.

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