Ruth Atherley

AHA CEO Ruth Atherley spoke at TEDx BCIT on January 24, 2015. Ruth identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.

Here is her presentation.

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TEDxBCIT_Black_V1_miniHere at AHA, we regularly write speeches and presentations for clients. I really like digging in and understanding what the client wants to communicate, what the objective of the speech is, who the audience is, and how they will take in the information. It’s a process of discovery that is quite interesting. There is always something to learn and usually a challenge or barrier to overcome in getting the message heard.

For the past couple of months (which is never how long we have to write a client speech – they usually need a much quicker turnaround than that), I have been working on my TEDx Talk. I will present it as part of the TEDx BCIT event this coming Saturday, January 24. It has been an interesting process for me to develop this speech – and I really appreciate the advice and feedback I have received on everything from my outfit to speech content and speaking pace. This has been a great opportunity for me to learn and improve – something I am always looking to do.

There is a great deal that goes into writing any speech and this one is no exception. It took about 30 hours to write and revise it to the point where I was confident it had a strong message. I have rehearsed it for about 10 hours (it’s a 15-minute speech) – that includes rehearsing it on my own, taping it and delivering it to family, friends and colleagues – and deciding what to wear was another couple of hours with a stylist.

Here at AHA, we believe that if we are going to do something, we need to do it right. I am looking forward to speaking on Saturday – and I have to admit – I am also looking forward to Saturday night, when I don’t have to worry about it anymore.

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