There doesn’t seem to be an end in sight for candy maker Nestle. I just checked their Facebook page and the negative comments are still being posted on a regular basis. I also checked out their Twitter accounts (@nestle and @nestlecsv – which stands for creating shared value. While there are plenty of comments to and at Nestle on Twitter, they aren’t tweeting much.
Being attacked publicly is one of the main concerns that we hear when we speak with new clients about the potential of using social media as a part of their communications efforts. This is a valid concern and one that needs to be addressed, especially for those organizations that have outspoken critics—critics that understand and use social media and other PR tactics.
The challenge that Nestlé is facing is in the use of palm oil in their products.
You only have to read a few comments on its Facebook page to see that people are angry with Nestlé and while the challenge began with a video about Kit Kat put out by Greenpeace, it escalated into something that has now taken on a life of its own.