Phyllis Schaeffler Dealy has an excellent blog post on iMedia today. In it, she discusses the seven words you should never say to a client. It’s worth a read whether you are a client, the agency or a service provider.
One of the points that Phyllis touches on (and they are all solid, relevant points) is that you should be fearless, but not reckless. This is an important consideration for many organizations because the larger they are, the more risk adverse they can be. In this new world of communication, it is taking time for many on the senior team to realize that by not engaging and taking some calculated risk in that outreach, they are actually taking a much bigger risk. The conversations are happening and either your organization is a part of them and is participating, contributing and connecting or you are disengaged and giving others the opportunity to communicate for your brand.