Charlotte Empey

charlotteempeycrop2We are beyond thrilled to announce that media icon (and all-around awesome human being) Charlotte Empey has agreed to take on the role of AHA’s Toronto Bureau Chief.

AHA partner, Ruth Atherley, and Charlotte have known each other and worked together for many, many years. Their friendship and professional relationship goes back to the days when Charlotte founded and was Editor-in-Chief of Modern Woman magazine and Ruth was a contributing writer for her. Charlotte went on to have senior and leadership roles at many of Canada’s national publications – including as Editor-in-Chief for Metro English Canada (daily) newspapers and Canadian Living magazine.

In this partnership role, Charlotte will work with the AHA team to expand the brand journalism and branded content services in Toronto, Vancouver and across the country.

With shrinking newsrooms, organizations are challenged in getting their stories told via media coverage. Understanding how widespread the changes in traditional media are, as well as the power of social networks, online content and search engine optimization (SEO), the AHA team realized years ago how important it is for brands to tell their own stories.

In order to meet a growing client need in this area, the AHA team has put a strong focus on creating engaging, informative, well-written and professionally-produced branded content and brand journalism campaigns for our clients. This approach allows the brand story to be effectively and authentically shared with organizations’ stakeholders, communities and target markets in a way that engages the audience.

For our purposes, branded content speaks more specifically to projects or individual items to be developed – such as web content, one-off articles, videos or podcasts – and brand journalism is focused on a longer-term campaign that would include weeks, months or even years of creating ongoing, interesting, informative content on a regular basis that engages your target market or stakeholder groups.

Please click to see case studies.

AHA Branded Content/Brand Journalism Services

Our branded content/brand journalism services include, but are not limited to:

  • Writing and editing
  • Identification of compelling story angles relevant to an organization/project
  • Defining the client’s brand story
  • Interviews with subject matter experts, senior team and staff members, board of directors and other individuals, when necessary
  • Research of industry/global trends, identifying key elements relevant to the subject matter
  • Development of brand journalism campaigns
  • Editorial content schedules for ongoing series
  • Editorial content schedules for social media
  • Editorial style writing of articles for websites, blogs, e-newsletters and other online publications
  • Video segments and series (sometimes accompanied by articles)
  • Photos
  • Photo essays
  • Social media content
  • Social media series
  • Promotion of branded content on social networking sites
  • Client bylined articles for submission to traditional media (consumer and trade)
  • Op-ed pieces (bylined to client)

See the news release on this announcement here.

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For Immediate Release                                                                                

February 16, 2016 

AHA Creative Strategies taps media icon

Charlotte Empey as Toronto Bureau Chief

Gibsons, B.C. – Charlotte Empey, former Editor-in-Chief of Metro English Canada newspapers and Canadian Living magazine, has accepted the role of Toronto Bureau Chief for AHA Creative Strategies, AHA CEO Ruth Atherley announced today. Along with heading up the Toronto office, Ms. Empey will also work closely with the AHA team to expand the agency’s brand journalism and branded content services. She will do this through a strategic partnership between her company, FYI Media and AHA Creative Strategies.

“Charlotte is an incredible visionary and editor-in-chief, not to mention one of the most generous, supportive and encouraging leaders. She is a true icon in the world of journalism,” said Atherley. “When we heard that she had shifted into communications consulting with her company FYI Media, we knew we wanted to partner with her in the areas of brand journalism and branded content.” She added: “In this day and age, when newsrooms are shrinking and media outlets are laying off reporters, editors and producers, more and more organizations have to tell their own stories. Who better to help them tell these stories than one of the country’s best journalists. We are beyond delighted that Charlotte has agreed to take on the role of AHA Bureau Chief and to partner with us in helping organizations to effectively tell their stories to their stakeholder groups and communities.”

Said Empey: “I have worked with Ruth since she was a young writer, pitching stories and writing for me at many of my publications. I know her attitude, approach, work ethic and integrity and I have watched her grow into a seasoned, experienced communications professional who understands the changing media landscape and how to effectively tell her clients’ stories in that environment. When she approached me with the idea of heading up the AHA Toronto office and taking on the role of Bureau Chief, she definitely caught my attention.” She explained: “There is a growing demand from organizations for well-written and well-produced content that effectively tells their story in an engaging and authentic manner. We are here to meet these needs and to tell some great stories that engage, inform and entertain. I am thrilled to work with Ruth again and to partner with the AHA team.”

About FYI Media

Charlotte Empey, Principal at FYI Media, partners with her clients – editorial, corporate and not-for-profit – to create powerful narratives that inspire, move and motivate. She helps her clients to define communications goals and objectives, and to identify the audience psychographic – key to understanding who they are and what kinds of stories will move them most. Then she develops a strategic plan and manages a team of cross-platform professionals to create stories that cut through the clutter and capture hearts, minds and the collective imagination.

About AHA Creative Strategies

Founded in 2003, AHA Creative Strategies Inc. is a boutique communications firm with clients in Canada, the United States and New Zealand. The AHA team has developed, executed and managed strategic communications, brand journalism, PR, social media and community engagement campaigns and projects for clients locally, nationally, in the U.S. and internationally. AHA regularly works with clients to help manage a wide range of emerging issues, challenges and crisis communication initiatives in traditional media outlets, online and on social media networks.

 

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