According to a recent post on MSNBC, the Pope is encouraging priests to blog. This shows how “mainstream” social media has become. In my opinion, the Catholic Church has always been very aggressive in its marketing efforts. They have realized that people are online and that if you want to reach your stakeholders, you need to go where they are congregating (pardon the pun).
Post by: Ruth Atherley of AHA Creative Strategies
It seems the head of communications for the Vatican has embraced social media. In a news release issued yesterday by the Catholics Communications Network, Fr Federico Lombardi SJ, Director of the Holy See’s press office, encouraged communicators to meet the challenge of using the Internet to engage positively to further the Gospel message of the Church.