AHA Archives - Page 43 of 61 - AHA Creative Strategies

Can You Keep It Short And Snappy?

Years ago I was working at Maclean’s magazine and writing primarily for The People Page. The items on the page were short – about a paragraph in length and each short piece needed a strong headline.

I loved writing for The People Page. First off, it was the most-read page in the magazine and I liked the challenge of putting interesting, entertaining and informative stories into 100 words or less. And I love writing headlines. It’s not as easy as you think to be smart and witty in five words and describe the article.

Fast forward to now. Social media demands short, snappy and interesting pieces. All those late nights of struggling to turn a two-hour interview into a 100 words is paying off for our clients. I understand not only how to keep it short; I know why it’s important. As communicators, we only have seconds to capture someone’s attention and we’re competing with a lot of “stuff” for that attention. Knowing your audience is key, understanding what your objectives are is important and seeing the world in one-sentence connections is valuable.

Crisis Communications Plan

Crisis Communications Plan from AHA Creative on Vimeo.

In today’s video, Ruth talks about the immediate online response to issues and how important it is to have a crisis communications plan in place.

Brand In Action

When we are developing a communications plan for a client’s organization, I like to go and spend time there. Depending on the client, that might mean sitting in the employee cafeteria, the lobby or anywhere that staff might gather and chat. Sometimes that means I ride the elevator up and down a few times or go to the coffee shop closest to their office. It is so I can get a sense of the people behind the brand. Because really, that is who delivers on your brand promise. And one of the components of great PR is authentically communicating your brand promise to your stakeholder group.

There are some incredible people that work for your organization that deliver on your brand promise every day. They bring your brand to life and they make real connections with the people that purchase your goods or services. They make your organization a success through each action and interaction they have with your stakeholders.

Experience What You Communicate

Experience What You Communicate from AHA Creative on Vimeo.

Hold on tight – today’s video is from the back of a camel in Egypt and it’s a bit of a bumpy ride!

Are You Making The Most Of Twitter?

Twitter has solid value for some organizations. A challenge is understanding how to maximize that value. One of the ways to do that is through effective and ongoing measurement. How often are your tweets retweeted? How often do people click on the links in your tweets? And what does that mean for your organization, project or campaign?

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