Happy Holidays from AHA Creative on Vimeo.
Happy Holidays to everyone out there!
Happy Holidays!
Writing A Social Media Release
There is a great article on Inc.com that focuses on writing a social media release. It has some great points in it and it’s worth a read.
We don’t recommend social media releases for all clients or every project, but there are times when it provides added value. It’s important to think about a social media release strategically. Don’t let your excitement in doing something that has some “cool” elements push you to develop one when you don’t need to. And, on the other side, make sure you focus on the message that you want to put forward and don’t get caught up in the technology and what can be done. Do what should be done.
Being Proactive
Being Proactive from AHA Creative on Vimeo.
In today’s video, Ruth talks about being proactive. It’s not just about pushing out information, it’s about participating.
The Best Social Media Campaigns Of The Year
It’s that time again – the “Best of…” lists are starting to come out. Amy Vernon reviews the best social media marketing campaigns of the year at Imediaconnection.com.
Wondering why I am showing you marketing campaigns and not PR campaigns? The fact is, marketing and PR are both parts of a campaign these days. Social media has changed the days where the ad team would do one thing, the marketing group another and PR would just try to use what they did to generate some editorial and word of mouth.
At our Vancouver PR agency, we look at potential from a range of perspectives. We work with several smart ad and marketing agencies as a part of the team to develop cohesive campaigns. It’s the way things are done now.
I think Amy hit the nail on the head with her choice of campaigns. I would love to hear what you think.
What We’re Thankful For…
While AHA is a Canadian communications agency, we have clients, friends and family in the U.S. On this day of American Thanksgiving – inspired by a Crenshaw Communications blog post “Things We’re Thankful For As PR Professionals” – we have created our own list of thankfuls. You should read Crenshaw’s post, it’s very good and we are thankful for many of the items on their list too.
Like the team at Crenshaw, we decided to write about some of the little things we’re grateful for, the big things like our health, family and friends are written in our hearts.
Some of the things that AHA Creative Strategies Is Thankful For…
- Deadlines. Without them nothing would ever get finished.
- Clients who understand that without their input, we can’t meet our deadlines.
- The AHA espresso machine and a never ending supply of caffeine.
- The shift in perception that a small Vancouver PR agency (that’s AHA) can deliver world-class excellence throughout Canada.
- The shift in perception that a small Vancouver PR agency (that’s AHA) can provide U.S. clients with world-class service.
- The shift in perception that now allows a range of clients to see the value in a virtual agency (that’s AHA).
- Our AHA Crew in Gibsons, Vancouver, Calgary, Peterborough, Toronto, and Halifax, NS. They deliver that world-class excellence we mentioned above – every time.
- The fact that the partners will get up at 2 a.m. to work on urgent client issues or crises. (We need to live on East Coast time zones.)
- Social media – it has re-energized the industry, AHA and our clients!
- Our dog-friendly office.
- The Naked Cowboy, AHA’s recreation room – a two-car garage turned into part Texas honky tonk and part beach bar. (The name was inspired by New York’s PR wonder – The Naked Cowboy.)
- Our client partners. Not only are we proud to work with them, there isn’t one of them that we wouldn’t invite over to The Naked Cowboy to hang out with after hours. That says something.
Happy American Thanksgiving!