Webworkerdaily.com has a good post focusing on whether it is possible to be personal and professional in social media. It is a topic that we, at AHA, discuss on a regular basis.
We are a boutique agency by choice. We started that way and it works for us. Now, we happen to believe that you can be small and still deliver the results of a much larger agency. Small doesn’t mean less to us, it means lean, focused and it gives us the opportunity to be a real team. It also allows us to make choices about the clients that we take on. We don’t have to “feed the machine” so we don’t take on everything that comes our way.