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The New Rules of Marketing & PR is a book worth reading. It’s by David Meerman Scott…you can check out his blog here.

I was reminded of David’s work in a blog post by my friends at Beaupre. As communicators, we have this great opportunity to speak with people … news releases aren’t read just by the media anymore. On a global level, people are using search engines like Google to find the information they want and need. And – when they are searching online, it’s our job to give them what they need. Visuals – images, video, links to other information and — no more industry jargon. It’s a great time to be in this job — we get to have open, real, authentic conversations with real people. It’s exciting. And I can see how it can be scary, too. Change usually is. Do yourself a favour, buy the New Rules of Marketing & PR and read it … it will open your mind to a whole new way of doing business.

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Angryjournalist.com – I love this site. It lets journalists tell us why they are mad. And they are really angry. For most people in communications, media relations is a part of the gig. It can be incredibly challenging and rewarding and, depending on what day it is, what the other news is and who you get on the other end of the phone — it can be tough. This site helps me understand better what the person on the other end of the phone is dealing with when I call to pitch. Journalists have a tough job — and it’s getting tougher as the world goes online more and more — and more! This site gives us a little peek through the fence. I know it helps me do my job better because I get what they are up against. It isn’t just about the pitch (although that’s important)… there’s more to getting their attention than that.

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I have heard little bits about Hatebook.

So, wanting to know more – I hit the site and joined to see what was going on. I am a big fan of social media. I think there is a lot going on and we, as people, as well as professionals need to know about it. The good and the bad. Hatebook isn’t a part of that. It’s a nasty place, full of anger and venom and, well… hate.

This was my welcome email:

Hello Loser,

Welcome to Hatebook!

Your registration to the Evil Empire was successful.

Feel free to pimp your hate profile.

 

After signing in to this site, I want to go and hug my husband, pet my dogs and have a shower. Sometimes things can be taken too far. In my opinion, this is one of them.

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