I recently read an article in drovers.com that I found very interesting. It seems that Yellow Tail wine, based in Australia, was set to support the Humane Society of the United States (HSUS). However, according to this article, many U.S. wine drinkers and food producers were unhappy with this decision.
At first glance, I wondered why…isn’t helping animals a good thing?
There is an interesting article in AdAge.com about the Royal Caribbean Cruise Line’s decision to continue to make a scheduled stop at a private resort in Labadee, Haiti. It’s a pretty strong article with a great deal of criticism from PR pros. As I was reading it, I was wondering where the other side was…there are no quotes from PR pros saying that they “get” why Royal Caribbean made the decision to continue to make stops in Labadee.
As I read the piece, I was thinking that I must not be reading this article right because I would have advised this cruise line to do exactly what they have done (I would have also prepared them to take some criticism about it and to be ready to solidly respond to critics with their rationale).
I have to admit, when I heard about the accident over U.S. Thanksgiving weekend involving Tiger Woods, I thought “hmmmm.” There seemed to be something missing from the story when I first heard it – what was Tiger doing leaving his house at 2:30 am on Thanksgiving, distracted enough to hit a fire hydrant and a tree?
Gerard Braud has an excellent article on the fallout of Whole Foods CEO (U.S.) John MacKay’s position on health care reform in the U.S.
There has been a huge backlash to MacKay’s letter to the editor in the Wall Street Journal. There is now a movement to boycott Whole Foods – there is a Facebook page, a blog and you can follow the boycott on Twitter.
MacKay is entitled to his opinion. However, publishing that opinion in the Wall Street Journal might not have been the best use of his profile.
Having just gone through a brand and website refresh, we’ve had some in-depth discussions about who AHA Creative Strategies is, what kind of clients we would like to work with and what organizations we think will want to work with us. It’s been an interesting process.
…I should warn you, this is a bit of a long post!
I came across an interesting article yesterday on Media Post entitled: The Safe Hire. In this piece, writer David Bernstein focuses more on advertising, but he puts forward some thought provoking ideas. His first point: “It’s a basic rule of business, only hire someone who’s done the job before.” He then says that in the ad world, clients almost always hire someone with category experience and then much of the work ends up looking alike.