In today’s Fast Take Friday, Ruth talks about what to do if media says “no” to a pitch. There’s always a way to get to a “yes.” At AHA – we don’t need easy, we just need possible!
What to do when you get a ‘no’ from media
Ruth’s article is picked up in 10 Metro newspapers
Advertising vs. editorial
This is an interesting and informative blog post by our friend, colleague and mentor Della Smith about the shift in how information is put out in the form of advertising and news/editorial. It’s worth a read.
http://dellasdeck.blogspot.ca/2014/07/reflection-27-of-52-do-you-know-when.html?spref=tw
The importance of strategic senior guidance
In today’s AHA Fast Take Friday, Ruth talks about the importance of strategic senior guidance for your communications initiatives and plans.
Tips to improve your internal communications
In today’s Fast Take Friday, AHA Creative Strategies CEO Ruth Atherley provides some action items you can start now in order to improve your internal communications outreach and engagement.