Brian Solis has a great blog post that showcases some very interesting stats about social media. It turns out that women rule when it comes to social media. I have only had a quick review of these stats and haven’t had a chance to look at some of the other blog posts and tweets on this topic yet, but there is a great deal of value in understanding not just who is using social media, but why.
Arik Hanson has a good post on his blog that showcases nine great social media presentations for PR pros. There is a great deal of valuable information in these presentations and it’s definitely worth a read.
At AHA, we are often asked about social media and how it might work for an organization. Our answer is never “off the cuff.” Identifying whether your organization should participate in social media is a decision that needs to be based on knowledge and understanding of the organization’s objectives and goals. (We do believe that every organization should be aware of social media and know what is being said. You should be listening, even if you are not participating.)
The social media presentations listed on Arik’s blog are a good start to answering some of the questions that you may have.
Online Marketing Blog has a great post on 5 Tips for Staying Authentic and Transparent on Twitter. It’s worth a read.
Below this post is a list of several other pieces about Twitter that are also worth a read. Think of it as a one-stop Twitter 101 course!
The Idea Grove, a Dallas-based PR agency has released an assessment quiz designed to help corporate communicators determine whether their PR agency is doing a good job for them. It’s worth a read – for both clients and those of us in agencies.
We circulated the link here at AHA and I think I might frame it and put it up over my desk. This quiz has great questions that anyone working with an agency should ask themselves and that agencies should review to make sure that they are excelling.
At AHA, we’re often asked what the value is of social media and what the ROI will be for the organization. It’s a valid question and one that should be answered before any organization jumps into social media. We say it time and time again, while we believe that everyone should know what is being said online about their organization, their competitors, their field, their industry – not every organization should necessarily be participating. For some, there may not be any ROI.