July 2014

When discussing public relations or strategic communications, the word “engagement” comes up a lot. It is always interesting to hear what engagement means to a communications professional. It can mean different things to different people, including consultation, education, participation, active discussion and more. Quite often, it is spoken about in hushed tones and feels like the “holy grail” for communications professionals, which it can be – especially in this day and age of online connection through social media…

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Our client, the Centre for Digital Media (CDM), is hosting the Evolution of Gaming from August 1 – 10. This free public exhibition will feature consoles, games and plenty of hands-on exhibits. Participants will get a chance to relive (or experience for the first time) the glory of classic games such as Pac-Man, Donkey Kong, Joust, Paperboy and Evolution.

Dennis Chenard, Director of Industry Relations at CDM, was on Shaw TV’s The Rush on July 15th to help promote the event. Here is the segment.

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