It’s been a busy few weeks here at AHA. It has been challenging to keep up with the blog posts and Fast Take Fridays. While that’s a little frustrating, I also believe that it keeps things “real” in our office and with our clients.
If you have committed to a channel of communication, it is important not to let it slide too far out of the schedule. There’s no point in writing a quick blog post just to have something to upload. No matter how busy you are, the information you share needs to provide your readers/viewers with something they can use – an effective tip, an interesting article, a new way of looking at something, etc.
Here are some ways to work around a particularly busy timeframe that keeps your readers/viewers engaged and provides value.
- When you are in a slower period, write a few blog posts that you can save and upload when you are too busy to write.
- While your audience will read your blog post or view your video because they are interested in what you have to say, there is nothing wrong with sharing a blog post or article that you have read and find of value. It is always good to include your opinion in the post before you link to it.
- Guest bloggers are another way to share relevant information. Having guest bloggers, that are of interest to your readers, lined up can help you get through the busy times.
One of the key points to remember is that the length of the blog post or video doesn’t necessarily reflect how good it is. Sometimes a short post – two to four sentences or a 30 second video clip – can provide an important point or “how to.” Longer doesn’t necessarily mean better.
Do you have any tips or hints on creating great content during busy periods? We’d love to hear what you do.
