A blog gives you the opportunity to connect with your organization’s stakeholders. It allows you to provide valuable, relevant information to people. It can help, depending on the writing style and the content, show the “human” side of your organization. All are important components of your brand and how your organization interacts with your community.
Our AHA blog is currently under review by our crew. We are committed to our blog and find that it provides great value to our community. Our objective with this blog is to provide interesting, relevant, useful information that focuses on communication – both traditional and social media – for our stakeholder group. Readers who may potentially be clients, contractors or partners see who we are, our expertise, skill sets and experience and they understand our approach to business. Having said that, we have written this blog for several years and it’s time for us to see what we are doing well, what we could do better and what we need to drop or add to stay current and relevant to our readers.
I came across a good post on Ragan.com about how to use stats to make your blog a must-read and I found it valuable. I hope you do too.