February 2011

Vancouver, B.C. – Doug Morneau, Chief Rhino of Rhino Marketing Inc., was recently named Business Leader of the Year by the Tri-Cities Chamber of Commerce. Morneau tied with Layne Magnuson of Metro Ford for the title. The award was presented at the Tri-Cities’ Business Excellence Awards on Saturday, January 29, 2011.

“The Tri-Cities Chamber of Commerce is very pleased to honour the Business Leaders in our community like Doug Morneau,” says Michael Hind, Executive Director, Tri-Cities Chamber of Commerce. “Doug and his team at Rhino Marketing have built a hometown company and a brand which continues to grow and raise the bar for Internet marketing.”

“I strongly believe that this award belongs to the entire Rhino Marketing team,” says Morneau. “Without a great team, there is no leadership. The Rhino team makes coming to work a pleasure and their abilities and expertise allows me the time to serve on a range of boards and committees in our community. To me, great leadership is about bringing out the best in people and supporting your community. I am honoured to have been named Business Leader Of The Year by the Tri-Cities Chamber of Commerce.”

Founded in 1997, Rhino Marketing Inc. is a Vancouver-based Internet marketing boutique. They are a full-service Internet agency that understands business and how to connect clients with customers online. With offices in Canada and the United States, Rhino Marketing Inc. offers clients a single source for the design, execution and ongoing advancement of Internet marketing initiatives. The Rhino Marketing team operates at the intersection of traditional strategy-based marketing and the rapidly evolving digital world of e-marketing, providing clients with a strategic, integrated approach that creates strong results. An active member of its community, Rhino Marketing is involved with a range of charitable and philanthropic organizations, events and initiatives. As Rhino grows and expands as a company, so does their commitment to making the world a better place, locally and globally.

-END-

For more information or an interview with Doug Morneau, please contact Paul Holman at paul@ahacreative.com or at 604.303.1052.

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Over the past eight days, I have been to Calgary, Toronto and Tampa for meetings. I am used to travel – AHA clients are all over North America and while we work easily day-to-day using technology, meeting face to face is always a good thing.

I can work just about anywhere – airports, hotel lobbies, coffee shops and even busy sushi restaurants, if I have to. One of the things that always strikes me when I travel is the importance of being prepared, organized, flexible and still hitting our marks and our deadlines. As communicators, that’s who and what we have to be every day, no matter where we are – in our office or in an airport.

A good communicator always has a “plan b” and often a “plan c” in place. And, because our lives are so driven by deadlines, I think most of us arrive early (whether it’s for a meeting, a lunch, an event or a flight) so that we can make sure we are prepared and organized. That way, we can be flexible.

At our Vancouver PR firm and, indeed, with our crew across the country, we pride ourselves on being prepared, organized and efficient.  Perhaps it’s because we’re all travellers at heart. Or perhaps it’s because we are communicators and the skill set necessary to do our work translates well to travel.

As I sit in the Tampa airport waiting for my flight, I think I will take a little break from work and have a coffee and people-watch for a while. Hope you have a prepared, organized, flexible day that works for you.

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Quite often we, at AHA, are asked to develop a speech for our clients. I love speech writing, but have to admit – it’s not easy to develop a great one. It takes a lot of time and effort. For a speech to have an impact it has to have several elements, including being written in the voice of the person who will deliver it, containing good information, providing value and authentically connecting with the people listening.

At AHA, we spend the time needed to write great speeches for our clients.  We interview the speech giver, understand the culture and expectations of the audience and research the facts and stats – not to mention craft the language and the message. I usually lock myself away for a few hours and come out and give the first draft of the speech to the AHA crew to get input and feedback. Then it’s back to it again for a few more hours.

Invaluable resources when writing speeches are books. I was delighted when I found a piece on Ragan.com on the must have books for speechwriters. This is a great list and one that had me jumping onto Amazon immediately to add to my collection.

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