January 2011 - Page 2 of 3 - AHA Creative Strategies

Happy Planet Launches Two New Antioxidant Powerhouse Beverages

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Vancouver, B.C. – The creative juices are flowing at Happy Planet – Canada’s pioneer in everything drinkable. The Happy Planet Team has come up with two new delicious, healthy, and antioxidant packed beverages – just in time to help you exceed your New Year’s health resolutions! The two great tasting superfruit offerings – Organic Acai Berry Bliss comes in a 1.89-litre take home carton and Pomegranate *Anti-ox Fruit Smoothie, a 325-millilitre grab n’ go smoothie for right now – are ready to do battle with any free radicals.

Antioxidants are among the most widely known protective compounds in plant-based foods. They work to prevent carcinogenic oxidation of cells that result from aging and exposure to pollutants in the environment.

Organic Acai Berry Bliss is a 100% juice and puree blend containing only certified organic and kosher ingredients and, like all Happy Planet beverages, contains no added sugar, preservatives, artificial ingredients, colourings or artificial flavours. What this awesome take home carton does contain is lots of the Brazilian Acai (pronounced as-sigh-eee) berry which is renowned for its high concentration of antioxidants and it is considered to be one of the most nutritious and powerful superfruits in the world. The sugested retail price for the 1.89-litre container is $4.99.

The Pomegranate *Anti-ox Fruit Smoothie is made with Happy Planet’s proprietary “Berry Boost” – a proprietary blend of wild blueberry, strawberry, cranberry, bilberry, elderberry and raspberry seed extracts – so you can feel good about drinking something this tasty. Happy Planet smoothies are never made from concentrate and they offer five or more whole pieces of fruit in every tasty bottle and this smoothie has the equivalent of one large pomegranate! Pomegranate juice is a rich source of polyphenols, a group of strong antioxidants that slows or prevents cell damage. The suggested retail price for the 325-millilitre bottle is $2.99.

Happy Planet makes meeting your New Year’s resolutions tasty and easy. Whether at home or on the road, Happy Planet has you covered!

Both new Happy Planet products are now available in Toronto and Vancouver in the refrigerated juice section of many community grocery stores (Whole Foods Market, Capers Community Market, Choices Market, Organic Garage, Fiesta Farms, Michael-Angelo Market Place, Metro, and more) and are coming soon to major grocery retailers.

Happy Planet Foods, Inc. (http://www.happyplanet.com/) is Canada’s leading natural and organic food and beverage company. Since squeezing the first apples in 1994 in Vancouver, B.C., today the company sells premium organic and all natural juices, smoothies, soups and sauces, as well as health shots across Canada. All Happy Planet products come from 100% natural ingredients from the best sources on the planet and are made without preservatives, artificial ingredients or colourings.

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For more information please contact Paul Holman of AHA Creative Strategies at paul@ahacreative.com or 604-303-1052.

When we are developing a communications plan for a client’s organization, I like to go and spend time there. Depending on the client, that might mean sitting in the employee cafeteria, the lobby or anywhere that staff might gather and chat. Sometimes that means I ride the elevator up and down a few times or go to the coffee shop closest to their office. It is so I can get a sense of the people behind the brand. Because really, that is who delivers on your brand promise. And one of the components of great PR is authentically communicating your brand promise to your stakeholder group.

There are some incredible people that work for your organization that deliver on your brand promise every day. They bring your brand to life and they make real connections with the people that purchase your goods or services. They make your organization a success through each action and interaction they have with your stakeholders.

Experience What You Communicate from AHA Creative on Vimeo.

Hold on tight – today’s video is from the back of a camel in Egypt and it’s a bit of a bumpy ride!

Twitter has solid value for some organizations. A challenge is understanding how to maximize that value. One of the ways to do that is through effective and ongoing measurement. How often are your tweets retweeted? How often do people click on the links in your tweets? And what does that mean for your organization, project or campaign?

…click for more

There is an interesting post on how B2B PR will fail in 2010 on Ragan.com. It’s worth a read for several reasons – not the least of which is the list it provides on what type of content will be important for us to do our work.

At our Vancouver PR agency (and in every city that AHA is in), content has always been important. The stories that we tell on behalf of our clients are at the heart of what we do – we share relevant, authentic and interesting information. We engage, connect and actively listen – not just to what we think will be said, but we pay attention to what is being said. That, however is a blog post for another day.

More and more we, at AHA, find ourselves working with clients to develop their stories, to help them to tell those stores and to distribute them using technology. (Understanding, of course, where the target community lives – either online or offline.) We also work to encourage and facilitate the conversation between our client’s organization and the stakeholder group.

Great content can be found in blogs, in infographics (the incredible charts and graphs that can now be created), in customer stories and testimonials, in podcasts and videocasts, in games and on mobile apps, on Facebook and Twitter, in stats, in produced video or audio programs, on websites, in speeches, in e-newsletters and even in songs.

It is important to understand the community or stakeholders that your organization wants to connect with and it is equally important to appreciate how they want to participate in the conversation.

AHA has a crew of exceptional communicators – talented writers and editors, producers and project managers. We are focused on creating engaging, authentic, relevant content for our clients. It has to fit in within the overall strategic objectives. It has to be current, smart and interesting – whether that means funny, informative or creative.

Content is important – and we know it.