On Friday, I was told that it was my turn to do a Random Act of Kindness on behalf of AHA. My first thought was how do I take the $20 given to me and turn it into more than $20? I remembered that the previous day I saw an advertisement at McDonald’s that if you buy a $10 gift card you also get a coupon for a free chicken wrap and drink. So I went to McDonald’s and purchased two gift cards and made a plan to give the gift cards and free coupons to some people in need.
Effective Writing
Ragan.com has an excellent article on clean, effective, clear, jargon-free writing. It’s worth a read.
What Makes A Good Agency
AHA Flip Cam Friday.
What Makes A Good Agency from AHA Creative on Vimeo.
In today’s video, Ruth talks about working with an agency and what you can expect from the relationship.
The Best Social Media Campaigns Of The Year
It’s that time again – the “Best of…” lists are starting to come out. Amy Vernon reviews the best social media marketing campaigns of the year at Imediaconnection.com.
Wondering why I am showing you marketing campaigns and not PR campaigns? The fact is, marketing and PR are both parts of a campaign these days. Social media has changed the days where the ad team would do one thing, the marketing group another and PR would just try to use what they did to generate some editorial and word of mouth.
At our Vancouver PR agency, we look at potential from a range of perspectives. We work with several smart ad and marketing agencies as a part of the team to develop cohesive campaigns. It’s the way things are done now.
I think Amy hit the nail on the head with her choice of campaigns. I would love to hear what you think.