Arik Hanson has a good post on his blog that showcases nine great social media presentations for PR pros. There is a great deal of valuable information in these presentations and it’s definitely worth a read.
At AHA, we are often asked about social media and how it might work for an organization. Our answer is never “off the cuff.” Identifying whether your organization should participate in social media is a decision that needs to be based on knowledge and understanding of the organization’s objectives and goals. (We do believe that every organization should be aware of social media and know what is being said. You should be listening, even if you are not participating.)
The social media presentations listed on Arik’s blog are a good start to answering some of the questions that you may have.