How many viewers does it take for it to matter?

Posted by Ruth Atherley of AHA Creative Strategies on July 07th, 2009

There is a good customer dissatisfaction video on YouTube about a band member that had his guitar damaged when flying United Airlines. According to the video, there were witnesses to baggage handlers throwing the guitar and taking absolutely no care with it. Currently, there are only a few hundred views of this video, but many, many comments – most of them saying they are appalled at how United has handled this issue.

Apart from being an interesting (and entertaining) video made by a dissatisfied customer, this also brings up something that we have recently been discussing here at AHA Creative…