Posted by Paul Holman of AHA Creative Strategies on March 04th, 2010
I came across a blog post today from Twitip on 11 reasons why you should be on Twitter.
When Twitter originally came out, we, at AHA, didn’t see much of a business application for it. It seemed to us that there was mostly a lot of noise going on, chatter of no value. As time went on, more and more business-minded people signed up and for our purposes, that added value. It then made sense for us to join in the conversation.
Find us at @AHApr. And don’t worry, you won’t see us talking about…
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Posted by Ruth Atherley of AHA Creative Strategies on February 03rd, 2010
I came across a great post by Brian Solis on social media integration. It’s worth a read. (Just about everything Brian writes is worth a read.)
Integrating social media into your communication efforts doesn’t stop when you write a strategic plan. It is an ongoing and evolving effort. We have recently had some interesting conversations with a client that we work with on a project basis. This client is someone that we have a huge amount of respect for and we want to see him succeed. His company is young and growing and he has a strong philanthropic…
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Posted by Ruth Atherley of AHA Creative Strategies on September 30th, 2009
Online Marketing Blog has a great post on 5 Tips for Staying Authentic and Transparent on Twitter. It’s worth a read.
Below this post is a list of several other pieces about Twitter that are also worth a read. Think of it as a one-stop Twitter 101 course!
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Posted by Paul Holman of AHA Creative Strategies on September 02nd, 2009
For those of you starting to dip your toes into the world of Twitter, here is a link to help you understand some of the abbreviations that you may have been seeing.
A great way to connect with people in your target market on Twitter is to search for them at Twellow.com, the self-proclaimed “Twitter Yellow Pages.” Follow those that have many followers in your field.
If you are updating your Twitter account from Twitter.com and it seems to take forever to browse through the updates to find information from thought leaders in your field, then check out…
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Posted by Ruth Atherley of AHA Creative Strategies on August 18th, 2009
Nathan Hangen has a great guest post on TwiTip that is all about how to properly pitch on Twitter. If you want to learn a bit more about Twitter, read this post. It provides some solid information on the protocol of the microblogging culture.
Social media, especially Twitter, is a hot topic right now and we often have clients approach us and say they want a social media strategy or as we had recently, a Twitter strategy. It’s important to look at social media from a different perspective and to approach it as a part of your overall…
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Posted by Ruth Atherley of AHA Creative Strategies on August 05th, 2009
Twitter is still the hot social media tool, despite not being “for everyone.” At AHA, we participated in a social media teleseminar yesterday with Peter Shankman and Chris Brogan (you can check out the tweets at #broman). It was very interesting and engaging and, as always with Peter and/or Chris, we learned something.
After the call we discussed the value of different social media tools and when we got around to Twitter, it was very interesting. We have clients that wouldn’t benefit from being active on Twitter, but we think it’s important for them to…
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Posted by Ruth Atherley of AHA Creative Strategies on May 12th, 2009
Apparently there is an issue brewing on Twitter about Mother’s Day. It seems that some moms didn’t receive the flowers that their loving children ordered from FTD.
The smart people at TechCrunch are all over this and have a great blog post about the issue. They also did a sentiment analysis of the issue using twendz. According to the TechCrunch post, FTD has sent emails to people affected by this and offered them a discount on their purchase.
1800flowers also appears to have had an issue with delivering last weekend. The difference…
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Posted by Ruth Atherley of AHA Creative Strategies on April 22nd, 2009
Craig McInnes had an interesting opinion article in The Vancouver Sun yesterday with the headline: Digital pictures are the tattoos of the Internet: You wear them forever. It is a great headline, a good piece and worth a read.
In the article, McInnes talks a little about Ray Lam, NDP candidate for Vancouver-False Creek and the Facebook photos that led to his resignation. He also mentions Sharon Smith, Mayor of Houston, B.C., who had a photo of her wearing only her chain of office show up online. There are many instances and incidents—political, corporate and…
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Posted by Ruth Atherley of AHA Creative Strategies on April 21st, 2009
There are a couple of topics for today’s post, so I will try to keep them short and sweet.
Della and I had the honour of speaking to the Edmonton Chapter of the Canadian Public Relations Society on Friday. It was a great group of people – all interested in how to apply social media tools and tactics to their communications strategies. You can check out some of the tweets throughout the session here.
Chris Brogan, who I have a huge amount of respect for, has a great post on The Undiscovered Country of Presence Management.…
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Posted by Ruth Atherley of AHA Creative Strategies on April 08th, 2009
There is an interesting gap in knowledge and acceptance when it comes to online/social media in some organizations. I have seen a range of emotions about it from some senior executives (including communicators). And it hit me the other day – it’s not much different than the stages of grief that are often cited.
First we have denial. – Oh come on, this is just a trend. It will all work itself out and go away. Look at the dotcom boom and crash. This is all just a bunch of technology that has no business case for our organization. None…
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