Posted by Paul Holman of AHA Creative Strategies on May 06th, 2012
We were delayed in uploading the AHA Fast Take Friday as we were cruising Doubtful Sound in New Zealand, and the ocean apparently doesn’t have an Internet connection… In this AHA Fast Take Friday, Ruth talks about the social media trail you leave behind as an organization.
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 30th, 2012
Paul and I are in New Zealand for two weeks producing our annual TRENZ social media campaign for Tourism New Zealand. Please check out the case study here. (Click on Tourism New Zealand.)
Please click here to come on a little tour of New Zealand with us. We promise – there are lots of communications tips, hints and “how to” tucked into our adventures.
Click here to check out our TRENZblog Twitter updates.
Read morePosted by Paul Holman of AHA Creative Strategies on March 09th, 2012
In today’s AHA Fast Take Friday, Ruth is in Edmonton talking about reviewing your crisis and communications plan – especially the social media component.
Posted by Ruth Atherley of AHA Creative Strategies on March 06th, 2012
As I write this, I am on my way to Edmonton to present on the value of media relations and social media to a client’s senior executive team and the board of directors. I love this part of my job. It’s always interesting to hear what the leadership of an organization thinks about media relations and social media – and believe me, it’s different every time.
We are often asked by clients to present to their senior executive, to their board of governors or directors, and to other leaders within their organization. There are times when having an unbiased “outsider”…
Read morePosted by Ruth Atherley of AHA Creative Strategies on February 09th, 2012
I’ve written about this before and will write about it again… Be careful what you put on social networking sites—professionally and personally. If you wouldn’t want to see it on the front page of your local newspaper, don’t put it up.
The people on my Facebook page represent a range of relationships to me. Some are close friends, other acquaintances, others are former colleagues and some I have only met either briefly in person or not at all. It’s a bit like a neighbourhood coffee shop where there are a lot of different people hanging out.
With the recent changes…
Read morePosted by Paul Holman of AHA Creative Strategies on December 02nd, 2011
In today’s AHA Fast Take Friday, Ruth talks about the importance of understanding what people want to talk to you about…not what you want to tell them.
Posted by Ruth Atherley of AHA Creative Strategies on November 28th, 2011
Recently, at the AHA office, we have been working on communications audits for several clients. One of the areas that we review is their use of social media. (We also research and analyze how other organizations in the same field use social media and provide them with best and worst practices during this process.) In our research, we discovered an interesting trend: many organizations have reverted to a more traditional approach of pushing information out through social media channels rather than engaging and starting or participating in conversations.
Of the five communications audits we have done in the past few…
Read morePosted by Ruth Atherley of AHA Creative Strategies on November 03rd, 2011
At AHA, we spend a great deal of time working with clients to create interesting, informative and engaging content. It isn’t about what the client organization wants to say as much as it is about what their community or stakeholder group is interested in hearing, discussing, and learning.
For some organizations, this is a big paradigm shift. It can, in fact, be culture shifting. There is a perception with the fast-paced, 24/7 cycle of user-generated content online, that organizations have lost control of their “message.” When in fact, the social media era (in my humble opinion) should be seen as…
Read morePosted by Paul Holman of AHA Creative Strategies on October 21st, 2011
In today’s AHA Fast Take Friday, Ruth talks about needing strategies for your communications initiatives.
Posted by Ruth Atherley of AHA Creative Strategies on October 20th, 2011
There have been good articles written recently (The Globe and Mail and BC Business) that talk about Air Canada and the Canadian Union of Public Employees (CUPE) labour negotiations and how Facebook played a strong role. Both articles are worth a read, whether you work in a union environment or not. They are proof that social media is a key tool in your organization’s communication. It’s here to stay. Even if you are engaging and facilitating open and relevant discussion, groups will still form (and are forming at this very moment) without your input. At the very least, you need…
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