Social media and the public sector

Posted by Ruth Atherley of AHA Creative Strategies on September 15th, 2016

Recently, I started The AHA 100 Cups of Coffee Campaign. The intent of this initiative is for me to get out and connect with 100 people – to introduce myself, catch up and have a conversation. It’s not just about networking and business development, although that has certainly been a positive byproduct. It is about making sure that we, as AHA, are engaged with what is going on in the world, what people are thinking and doing, and what they are passionate about and committed to achieving. It has been incredibly interesting and inspiring.

Not surprisingly, some of the …

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Social Media 101 – The Series

Posted by Ruth Atherley of AHA Creative Strategies on June 15th, 2016

We have had an exceptional response to our Social Media 101 series (Facebook; Twitter). In fact, I met with a client the other day, a senior executive at a high-profile organization, who told me that he really appreciates the series because it is helping him to better understand social media tools, technology and tactics. He laughingly told me: “I kind of have to fake it a bit when my team talks about social media because I know so little and I don’t want to admit that to them.” And he said that our series is giving him …

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Social Media 101 – Twitter

Posted by Ruth Atherley of AHA Creative Strategies on June 01st, 2016

Next up in our Social Media 101 series is Twitter. Twitter is an online social networking and microblogging service that allows users to send and read short 140-character messages called “tweets.” As of the first quarter of 2016, Twitter averaged 310 million monthly active users.

If Facebook is like a coffee shop where (almost) everyone knows your name, Twitter is a busy airport pub where you are welcome to join the conversations that interest you and connect with strangers (who can often become clients, colleagues and even friends).

Depending on your organization and what you provide – Twitter can support …

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AHA Fast Take Friday – No fooling

Posted by Ruth Atherley of AHA Creative Strategies on April 01st, 2016

In today’s Fast Take Friday, I talk about how to deal with negative comments about your organization online.

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Understanding social media channels

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2016

I don’t think a week goes by at AHA when I don’t learn about another social media communications channel. And some days, it can feel like there is so much information about the technology, usage and user demographic, that it can be really confusing and overwhelming.

We go through a process here at AHA that includes defining the demographic user, how this technology or channel can be effectively used for clients, and how challenging it might be to get it up and running – relevant to client understanding of technology or appetite for new channels. It can be a time-consuming …

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Your professional and personal lives and social media

Posted by Ruth Atherley of AHA Creative Strategies on February 19th, 2016

Social media is a challenge when it comes to both your professional and personal lives. Posting to your social media accounts offers an often very public view of your opinions, hobbies, habits and attitudes. There really isn’t any separation between personal and professional anymore.

I have read many articles on the subject and have seen a couple of speakers say that you should keep your Facebook page personal and use LinkedIn, Twitter and other accounts for more public engagement with potential clients, customers, partners or employers. Well, the reality is – that’s not easy to do. LinkedIn is pretty straightforward; …

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What Super Bowl ads & halftime reactions mean to businesses

Posted by Ruth Atherley of AHA Creative Strategies on February 10th, 2016

Super Bowl ads are highly anticipated and costly. It is estimated that just buying the time slot for a 30-second spot for Super Bowl 50 would have set you back around $5 million U.S. And then there are production costs, which are estimated to be up to $10 million U.S., depending on the commercial.

The halftime show is another big element. This year, Coldplay was listed as the headliner, and then Beyoncé and Bruno Mars were added to the playlist – all high-profile entertainers with huge followings.

The reactions on social media to the ads and the halftime show are …

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The power of brand journalism

Posted by Ruth Atherley of AHA Creative Strategies on July 07th, 2015

Here at AHA, we’ve been talking about brand journalism for years. We know how valuable it is for organizations to tell their stories in the same editorial-style manner that a journalist would. Creating informative, interesting and entertaining content, branded content or as we call it – brand journalism – allows an organization to connect directly with their target market or stakeholder group.

The Internet allows an organization to produce its own “news station” – and to use print (articles and written information), broadcast (video and audio) and interactive (Twitter, Facebook, Instagram, Pinterest and more) to fully engage with the individuals …

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The year of blended PR, branding, social media and marketing

Posted by Ruth Atherley of AHA Creative Strategies on January 06th, 2015

Happy New Year! From everyone at AHA – we wish you a happy, healthy and prosperous 2015.

In the AHA office, we have been talking a lot about 2015 and what it will bring in the world of communication. It is clear to us that this year will bring PR, branding, social media and marketing together – even more than it already is.

I think we have been fortunate because we have been involved in the online world for so long – close to fifteen years. We recognized where corporate and organizational communication was going a long time ago and …

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Should you use social media during an issue?

Posted by Paul Holman of AHA Creative Strategies on August 29th, 2014

In today’s AHA Fast Take Friday, Ruth talks about the use or non-use of social media during an issue.

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