Posted by Ruth Atherley of AHA Creative Strategies on September 19th, 2016
Our associate, Los Angeles-based communications professional Gabrielle Boyd has written a guest post for the AHA blog on the overwhelming success of Pokémon Go.
As a public relations professional, I was simultaneously astounded and envious by the success of the Pokémon Go launch. You couldn’t turn on any radio station, television news or even go on Facebook or Twitter without hearing some story about Pokémon Go. Hate it or love it, everyone was talking about it and aware of it – which is the goal of most brands. And almost two months after the game’s release, it is still …Read more