The Nestle Crisis Keeps Going

Posted by Ruth Atherley of AHA Creative Strategies on March 23rd, 2010

There doesn’t seem to be an end in sight for candy maker Nestle. I just checked their Facebook page and the negative comments are still being posted on a regular basis. I also checked out their Twitter accounts (@nestle and @nestlecsv) – which stands for creating shared value. While there are plenty of comments to and at Nestle on Twitter, they aren’t tweeting much.

I found information on their website that announces that Nestle commits to using sustainable palm oil by 2015. It’s interesting that you can get this news via mp3 on their site as…

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When A Brand Is Attacked – A Live Case Study

Posted by Ruth Atherley of AHA Creative Strategies on March 22nd, 2010

Jenn Riggle of The Buzz Bin has a great blog post on Seven Ways Hospitals Can Address Facebook Criticism. While Jenn’s post focuses on hospitals, her advice can be translated to any organization that faces public scrutiny and criticism.

Being attacked publicly is one of the main concerns that we hear when we speak with new clients about the potential of using social media as a part of their communications efforts. This is a valid concern and one that needs to be addressed, especially for those organizations that have outspoken critics—critics that understand and use social media and…

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