Pitching During The Holiday Season

Posted by Ruth Atherley of AHA Creative Strategies on December 15th, 2009

The Bad Pitch Blog has an excellent post on holiday tie-ins and what does and doesn’t work.  In this post, they showcase examples of the good, the bad and the ugly. One that stands out as great is PNC, a financial services group. For the past 26 years they provided the PNC Christmas Price Index. Using the classic song The 12 Days of Christmas, in a fun and lively way, they showcase the how prices have increased or fallen over the past year.

They “own” this area of Christmas and this year’s website is great. It…