The importance of a strategic approach

Posted by Ruth Atherley of AHA Creative Strategies on May 30th, 2016

I have recently had several conversations with colleagues and clients about the importance and value of a strategic approach. One former colleague, and now friend, who leads the communications efforts for a large multi-national organization was complaining about the lack of strategic thinking from her team, many of whom are mid-20s to late 30s. She was wondering what she could do about it and whether strategic thinking can be taught.

I said that I believed that it could. It takes effort and, wait for it – strategic leadership on her part – but I think that part of the challenge …

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The importance of strategic senior guidance

Posted by Paul Holman of AHA Creative Strategies on July 04th, 2014

In today’s AHA Fast Take Friday, Ruth talks about the importance of strategic senior guidance for your communications initiatives and plans.

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Why strategy is important

Posted by Ruth Atherley of AHA Creative Strategies on August 13th, 2013

I had an interesting conversation last week with someone who is doing quite a bit for his organization in the world of social media. Without giving away too many details, I will discuss his approach and my questions/response to his approach here.

This person works in a high risk, high potential for negative response environment. He is very active in pushing information out via social media and yet when I asked how he manages responses and the potential for negative responses, he laughed and said: “We don’t respond at all – and if they are negative, we just delete them …

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Social Media is a Part of Your Communications Strategy

Posted by Paul Holman of AHA Creative Strategies on January 28th, 2011

Social Media is a Part of Your Communications Strategy from AHA Creative on Vimeo.

In today’s video, Ruth talks about social media as a part of your overall communications strategy.…

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