Brand journalism win for Duke Energy

Posted by Ruth Atherley of AHA Creative Strategies on March 02nd, 2016

I recently read an article about a new brand journalism site being produced by the U.S.-based organization Duke Energy, via an article on Ragan.com by Paul Working.

This site is a great example of brand journalism. According to the news release, this is an online destination for stories about remarkable people, innovations and community and environmental issues. And there are some solid, well-written articles that are examples of brand journalism best practices on this site. There is one on Duke Energy’s environmental director who is a national leader in devising ways to prevent wind turbines from accidentally killing bats. …

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AHA taps media icon Charlotte Empey as Toronto Bureau Chief

Posted by Ruth Atherley of AHA Creative Strategies on February 16th, 2016

We are beyond thrilled to announce that media icon (and all-around awesome human being) Charlotte Empey has agreed to take on the role of AHA’s Toronto Bureau Chief.

AHA partner, Ruth Atherley, and Charlotte have known each other and worked together for many, many years. Their friendship and professional relationship goes back to the days when Charlotte founded and was Editor-in-Chief of Modern Woman magazine and Ruth was a contributing writer for her. Charlotte went on to have senior and leadership roles at many of Canada’s national publications – including as Editor-in-Chief for Metro English Canada (daily) newspapers and Canadian

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AHA news release

Posted by Ruth Atherley of AHA Creative Strategies on February 16th, 2016

For Immediate Release                                                                                

February 16, 2016 

AHA Creative Strategies taps media icon

Charlotte Empey as Toronto Bureau Chief

Gibsons, B.C. – Charlotte Empey, former Editor-in-Chief of Metro English Canada newspapers and Canadian Living magazine, has accepted the role of Toronto Bureau Chief for AHA Creative Strategies, AHA CEO Ruth Atherley announced today. Along with heading up the Toronto office, Ms. Empey will also work closely with the AHA team to expand the agency’s brand journalism and branded content services. She will do this through a strategic partnership between her company, FYI Media and AHA Creative Strategies.

“Charlotte is an incredible …

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Telling your own story

Posted by Ruth Atherley of AHA Creative Strategies on February 12th, 2016

How we communicate, both professionally and personally, has changed drastically in the past decade. The online world has created a different way of connecting with stakeholders, your target markets and your community, as well as with family and friends. And that has had an impact in the world of media, including journalism, advertising and marketing.

For the purpose of this blog post, I am going to focus on journalism because publicity and media relations are often important components of what we do as communicators. In Canada and the U.S., newsrooms are not just shrinking – many are ceasing to exist. …

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The power of brand journalism

Posted by Ruth Atherley of AHA Creative Strategies on July 07th, 2015

Here at AHA, we’ve been talking about brand journalism for years. We know how valuable it is for organizations to tell their stories in the same editorial-style manner that a journalist would. Creating informative, interesting and entertaining content, branded content or as we call it – brand journalism – allows an organization to connect directly with their target market or stakeholder group.

The Internet allows an organization to produce its own “news station” – and to use print (articles and written information), broadcast (video and audio) and interactive (Twitter, Facebook, Instagram, Pinterest and more) to fully engage with the individuals …

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Brand journalism – organizational storytelling

Posted by Ruth Atherley of AHA Creative Strategies on March 10th, 2014

Brand journalism has been around for a while now. Here at AHA, we’ve been using brand journalism to tell our clients’ stories for several years. As a communications tool, it does seem to be gaining traction. Which is a very good thing.

The Public Relations Society of America listed brand journalism as one of the top 12 trends in PR for 2012 and it was included in sessions in 2011 at SXSW. (I think, like here at AHA, this may have been a little ahead of the curve. We’ve been watching the use of brand journalism for quite some time …

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The five Ws of content creation and sharing

Posted by Ruth Atherley of AHA Creative Strategies on October 17th, 2013

There are many social media platforms out there. I have seen some organizations attempt to use them all and the fact is, I have yet to see anyone accomplish that. Unless you have a huge communications team, a big fat budget and are all things to all people, it is strategic to identify the right platform or platforms for you and to limit them.

For our clients, we often review their social media platforms as a part of the planning process. Depending on the size of the client and the scope of our work with them, we make recommendations on …

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There are many ways to tell your story

Posted by Ruth Atherley of AHA Creative Strategies on June 06th, 2013

How can your organization’s stories be told?

Media relations is an important component of what we do here at our Vancouver PR agency. We love developing newsworthy media pitches and connecting with journalists. It’s exciting, interesting and fun. And it’s more challenging than ever to grab the media’s attention – even with a great story pitch.

The world of journalism has changed. There are fewer resources being put towards the types of stories that we, as PR professionals, pitch to media. Good stories aren’t picked up because of lack of space, airtime and journalists to cover them. I can’t tell …

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Surprise – It’s Not About What You Want to Say!

Posted by Ruth Atherley of AHA Creative Strategies on July 31st, 2012

At AHA, we understand the value of using video in communication initiatives. Some of the work we do in brand journalism has video segments as the central communication tool.

One of the challenges that we face is finding the balance between what the client wants to say and what the viewer really wants to see. And sometimes that is harder to do than it should be.

We have had some passionate discussions with clients about the content and length of their videos over this. (For the record, I believe strongly in passionate discussion – even disagreement. As long as it …

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Please Don’t Go All Hollywood On Us

Posted by Ruth Atherley of AHA Creative Strategies on June 20th, 2012

At AHA, we’ve known about the value of video for quite some time. Our AHA Fast Take Fridays are popular and have been successful in opening doors to many new opportunities for us. A great deal of the brand journalism work that we do has video components. And, of course, many of our clients have embraced video and make regular and powerful use of it.

Video allows you to tell a story using words and visuals. It is a highly popular medium and it can be quite budget-friendly. People make a different emotional connection with video than they do with …

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