Blogging During Tough Times

Posted by Ruth Atherley of AHA Creative Strategies on November 17th, 2008

The subject of the U.S. Government bailing out the big three automakers is controversial. While facing a crisis, the GM Fast Lane blog is doing something interesting. They are blogging and asking for support. This is an active blog and there are many response posts. They are worth checking out.

According to GM Vice Chairman Bob Lutz, who is credited with launching the blog in 2005, is using the blog. GM is attempting to wrangle all the criticism, critiques and praise in one convenient place. Here, executives can address problems, learn from the critiques and speak directly to customers.…