Is Twitter Just A Fad?

Posted by Ruth Atherley of AHA Creative Strategies on September 27th, 2010

An article in Ragan’s PR Daily on whether Twitter is just a fad created quite a discussion in the AHA PR office.  We have several clients with a solid Twitter presence that are finding great value using the micro-blogging tool. For other client organizations, we have recommended other social networking sites as more valuable for their communications outreach at this moment.

It is definitely a popular tool, but I do think it’s important to remember that it is just a tool and that you can’t build a communications strategy around a tool.

What do you think? Is…

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Why Your Organization Should Be On Twitter

Posted by Paul Holman of AHA Creative Strategies on March 04th, 2010

I came across a blog post today from Twitip on 11 reasons why you should be on Twitter.

When Twitter originally came out, we, at AHA, didn’t see much of a business application for it. It seemed to us that there was mostly a lot of noise going on, chatter of no value. As time went on, more and more business-minded people signed up and for our purposes, that added value. It then made sense for us to join in the conversation.

Find us at @AHApr. And don’t worry, you won’t see us talking about…

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