The Worldwide Connection
Posted by Ruth Atherley of AHA Creative Strategies on July 19th, 2016
There appears to be an unfortunate trend happening in how we communicate. It’s the “you’re wrong” approach, typically followed by “and I am right.” It is an incredibly ineffective, divisive approach to authentic and engaging communication, yet it is one that is growing – particularly when it comes to public discussion and discourse. The challenge is that once this type of approach becomes “normal” or typical, it bleeds into how we communicate in other ways.
The recent Canadian federal election and the upcoming U.S. presidential election appear to be key contributors to this fast-growing trend – as do many of … Read more
Posted by Laurie Hanley of AHA Creative Strategies on June 15th, 2015
Today, I had the honour of doing another AHA Random Act of Kindness. This is the third time I have been given this opportunity and I have to tell you it is very hard to commit to an idea. After much deliberation, I received a tip (thank you Paul) that I could leave money at a Tim Hortons’ drive-thru, which would pay for many coffee drinkers’ orders. Perfect!
So, after purchasing a $50 gift card, I knocked on the drive-thru window and told the ladies working what I was up to. I would be sitting in my van in … Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 17th, 2014
One of the latest tools being used by organizations is the social chat – an online dialogue via social media channels. A social chat can happen through a range of social channels including Twitter, Reddit, Facebook, Instagram and many others. Any channel with an interactive component can host a social chat, and which tool you use will depend on your objectives and where your stakeholder group or audience gathers.
We have been speaking with several clients about social chats, and our approach is always to take a good look at what we want to achieve with this type of outreach … Read more
Posted by Ruth Atherley of AHA Creative Strategies on January 28th, 2014
I left the house very early this morning and I forgot my cell phone and my Internet hotspot. Forgetting both has never happened to me before and I have to admit it threw me into a mini anxiety attack when I realized it. Holy doodle – I have an incredibly important (and exciting) conference call with a client this morning. I have things to do and deadlines to meet. Facebook status updates to make and tweets to Twitter. What will I do without my iPhone – the center of my very existence (and what I use to tell time!)?
Then … Read more
Posted by Ruth Atherley of AHA Creative Strategies on January 08th, 2014
Happy New Year. On behalf of the AHA crew, we want to take this opportunity to wish you much happiness and success for 2014.
I had several interactions throughout the holiday season that made me think about how many levels and approaches there are in the world of communication (and in the world!).
I had the good fortune to travel to South Africa in December and, while there, I met several people I will keep in touch with. In our conversations about how to keep in touch, the response was split pretty evenly – half of the people were on … Read more
Posted by Laurie Hanley of AHA Creative Strategies on August 19th, 2013
Each month someone from the AHA Crew is given a small budget and sent out to do a random act of kindness. For August, our fabulous PR Coordinator Laurie Hanley was given the job. Below is her blog post. — Ruth Atherley
Have you ever searched for an empty parking space in your hometown? This is not an easy task in any major city and Halifax is no exception. It’s just brutal. It takes its toll on even the most delightful Pollyanna-type personalities. So when I was given $50 to do a random act of kindness, I ended up choosing … Read more
Posted by Ruth Atherley of AHA Creative Strategies on August 08th, 2012
We are big fans of David Henderson. An award-winning former journalist, Henderson tells it like it is and he doesn’t pull any punches. In many ways, he reminds me of some of the diehard news journalists I have had the pleasure and privilege to work with when I was at Maclean’s. Getting the story was what they lived for; covering breaking news and explaining what was happening and why to our readers was their reason for being. And they didn’t hold back when they had something to say – like Henderson.
His recent blog post talks about what news … Read more
Posted by Paul Holman of AHA Creative Strategies on August 03rd, 2012
In today’s AHA Fast Take Friday Ruth talks about how social media is keeping people updated instantly regarding the Olympics, and how some television stations are behind the times. (I was watching live Olympics this morning at 2 a.m. PST on CTV, while NBC was still repeating yesterday’s events.) Read more
Posted by Ruth Atherley of AHA Creative Strategies on August 02nd, 2012
Go Canada Go!
At AHA, we’re into the Olympics. We watch the coverage at lunch and on our breaks (which are amazingly timed to see Canadians win medals). For these two weeks, our conversations are pretty Olympic focused. This includes the broadcast coverage and how the media, bloggers and citizen journalists are participating.
Times have changed. Technology has changed. How we want to get our information has changed. I am not so sure that broadcast strategies have changed enough. The fact that NBC delays coverage until U.S. prime time doesn’t make sense – thank goodness our Canadian broadcaster, CTV, doesn’t … Read more
Posted by Paul Holman of AHA Creative Strategies on July 27th, 2012
In today’s AHA Fast Take Friday Ruth talks about the need for an organizational social media policy and references athletes using social media at the Olympics. Read more