Posted by Paul Holman of AHA Creative Strategies on February 03rd, 2012
In today’s AHA Fast Take Friday Ruth talks about the importance of integration when it comes to your marketing and communications efforts.
Read morePosted by Ruth Atherley of AHA Creative Strategies on November 10th, 2011
At AHA, we feel fortunate that we get to work with our clients. We have great clients and many of the people that we work with have been with AHA for a long time. Several have changed organizations and brought AHA to work with them in their new role.
At AHA, we are consistently focused on finding the best ways to work with our clients. What makes a client stand out is that they focus on finding the best way to work with us. Working in partnership means that we build a mutually beneficial, respectful relationship. We have a commitment…
Read morePosted by Ruth Atherley of AHA Creative Strategies on November 08th, 2011
Developing good content is crucial to your organization. Your stakeholders are interested in your organization (if they aren’t, there is a problem) and it is important to build on that interest. Your website, blog and social media networking sites are opportunities to provide information and news, to authentically tell your story and, done well, to have people who think it is interesting share it with their friends and colleagues.
Good content helps with search engine optimization (SEO), it helps to build community and it allows you to reach out and share stories with your stakeholder group.
One of the first…
Read morePosted by Ruth Atherley of AHA Creative Strategies on August 17th, 2011
Whether it’s a speech, a news release, a white paper, an article for your website or to send to media, a video news release, a video series or any other communications vehicle – it is all about the story. It is one of the opportunities and one of the challenges of public relations. An organization needs to really dig deep and build a credible story to interest stakeholders.
To help determine your story’s news value, ask yourself the questions below.
Is the story timely and relevant? It’s surprising how many things are put forward as great ideas and when we…
Read morePosted by Paul Holman of AHA Creative Strategies on August 05th, 2011
In place of our regular AHA Fast Take Friday, we bring you: AHA Launches Brand Journalism Services… An edge of your seat thriller if there ever was one!
Posted by Paul Holman of AHA Creative Strategies on July 15th, 2011
AHA Fast Take Friday for July 15, 2011 from AHA Creative on Vimeo.
In today’s AHA Fast Take Friday, Ruth talks about finding budget where you least expect it.
Read morePosted by Ruth Atherley of AHA Creative Strategies on June 29th, 2011
We recently did a communications audit for a client. The results were surprising to them. When we undertake a communications audit, depending on the objective, we usually review everything being done that focuses on communication – e-newsletters, staff memos, meetings, town halls, intranet, external website, news releases, media pitches and, of course, social media interaction.
This particular client wanted to know what they were doing well and what they could do better. Social media was something that had just kind of happened at their company – with great intentions. Staff had taken it upon themselves and started a Facebook page…
Read morePosted by Ruth Atherley of AHA Creative Strategies on June 06th, 2011
At AHA, we believe strongly in the power of blogging. Having said that, it’s important to note that blogging isn’t for every organization.
A blog gives you the opportunity to connect with your organization’s stakeholders. It allows you to provide valuable, relevant information to people. It can help, depending on the writing style and the content, show the “human” side of your organization. All are important components of your brand and how your organization interacts with your community.
Our AHA blog is currently under review by our crew. We are committed to our blog and find that it provides great…
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 27th, 2011
I am interested in the newly released Storify. While I need to spend some more time on it, it looks like a great way to curate content on specific stories or topics – and could work internally or externally for our clients.
Ragan.com has a great piece on this new online tool – it’s worth a read.
Read morePosted by Ruth Atherley of AHA Creative Strategies on March 22nd, 2011
AHA Creative Strategies is participating in #Blog4NZ, a three-day blogging extravaganza that spotlights New Zealand as a fabulous tourist destination. (To see other tweets and posts from travel bloggers around the world, visit Twitter here.)
As the Canadian PR agency for Tourism New Zealand, we connect with Canadian travel journalists on a regular basis. We work with Tourism New Zealand to create the opportunity for leading travel journalists to visit New Zealand and to share their experience with their readers and/or audience. Recently, we have been fortunate to have received coverage about New Zealand in The Toronto Star,…
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