Communications

The importance of strategic senior guidance

Posted by Paul Holman of AHA Creative Strategies on July 04th, 2014

In today’s AHA Fast Take Friday, Ruth talks about the importance of strategic senior guidance for your communications initiatives and plans.

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Are ‘social chats’ right for your organization?

Posted by Ruth Atherley of AHA Creative Strategies on June 17th, 2014

One of the latest tools being used by organizations is the social chat – an online dialogue via social media channels. A social chat can happen through a range of social channels including Twitter, Reddit, Facebook, Instagram and many others. Any channel with an interactive component can host a social chat, and which tool you use will depend on your objectives and where your stakeholder group or audience gathers.

We have been speaking with several clients about social chats, and our approach is always to take a good look at what we want to achieve with this type of outreach …

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The CIA joins Twitter and Facebook

Posted by Ruth Atherley of AHA Creative Strategies on June 10th, 2014

Over the last few days, there has been some noise on social media about the Central Intelligence Agency (CIA) joining Twitter and Facebook. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.”  It seems that they have a sense of humour.

Their objective – according to a statement by CIA Director John Brennan – is to “more directly engage the public and provide information on the CIA’s mission, history, and other developments.” In the statement, he also said: “We have important insights to share, and we want to make sure that unclassified …

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Visual storytelling is a key communications approach

Posted by Ruth Atherley of AHA Creative Strategies on June 03rd, 2014

The Internet has changed how we absorb information. Shorter text, quick facts, and compelling and creative visuals such as infographics, photos, illustrations and video speak to the new need for relevant, short pieces of information to digest.

In the world of public relations, we have known, for a very long time, that body language is important – especially if you are dealing with an issue or a crisis. It isn’t just what you say that matters, it’s also the visual that goes with it. Studies have shown that 93% of communication is non-verbal and that our brains process images 60,000 …

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The power of good writing, editing & proofreading

Posted by Ruth Atherley of AHA Creative Strategies on May 27th, 2014

The widespread (and growing) use of online technology continues to push organizations to realize the value of creating their own content. (Full disclosure – here at AHA, we push them to take advantage of this opportunity too!) It is a good way to connect with stakeholder groups (including customers or clients).

Creating strong, compelling, engaging and informative content doesn’t happen without effort – or good writing and editing. I was fortunate that I worked in the world of journalism prior to jumping the fence to PR and strategic communication. At Maclean’s magazine, where I worked, each article was developed by …

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Fast Take Friday – Developing a quick video

Posted by Paul Holman of AHA Creative Strategies on May 23rd, 2014

In today’s Fast Take Friday, Ruth explains the need for a short, quick video for stakeholders.

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Issues and crisis communication

Posted by Ruth Atherley of AHA Creative Strategies on May 21st, 2014

The work we do here at AHA Creative Strategies often seems to come in groups. Right now, we are working with several clients on issues communication and this comes right on the heels of writing quite a few issues and crisis communication plans for other clients.

It’s important to understand that an issue is different from a crisis. An issue is one that keeps you up at night worrying about it – inappropriate behaviour by an employee or senior executive, the unexpected or unexplained removal of a CEO or president, plant closure and employee layoffs, a strike vote by your …

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PR lessons from Michael Sam’s coming out

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2014

Most people – even those, like me, who don’t follow football – have heard about NFL draft prospect Michael Sam announcing that he is gay. It caused a bit of a stir in the football world, but that seems to have died down quite a bit. Now, apparently some lobbyist is working to have gays banned from the NFL. (Really? Aren’t we so far past this kind of limited and outdated thinking?) I have to admit, I was surprised that this would really matter. But I also have to remember that I live in a region that is not just …

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You never know who is listening…

Posted by Ruth Atherley of AHA Creative Strategies on February 11th, 2014

Here at AHA, we’re big Olympic watchers (well, Paul is and he updates us… a lot). A few days ago, he missed the live coverage of the Opening Ceremony so he watched it later in the day on CBC’s Olympic website. The CBC coverage of the ceremony was hosted by Ron MacLean and Peter Mansbridge. At one point, Paul came into my office and said that something was weird – it seemed like the hosts’ microphones were live during what would have been the commercial breaks on television.

A little bit later he came in and said, “I don’t think …

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No cell phone – no problem

Posted by Ruth Atherley of AHA Creative Strategies on January 28th, 2014

I left the house very early this morning and I forgot my cell phone and my Internet hotspot. Forgetting both has never happened to me before and I have to admit it threw me into a mini anxiety attack when I realized it. Holy doodle – I have an incredibly important (and exciting) conference call with a client this morning. I have things to do and deadlines to meet. Facebook status updates to make and tweets to Twitter. What will I do without my iPhone – the center of my very existence (and what I use to tell time!)?

Then …

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