Posted by Ruth Atherley of AHA Creative Strategies on November 19th, 2014
I travel quite a bit for business and pleasure, and I have to say my most recent travel on United Airlines (from San Juan, Puerto Rico to Vancouver) was the worst experience I have ever had on an airline. #UnitedSUCKS (the trending hashtag) should be painted on their airplanes. Talk about the inability to deliver on a brand promise – although I have to admit, I am not sure they actually have a brand promise, understand, or even care about what their brand reputation is. Their customer service was so shockingly bad that it almost felt like we were being … Read more
Posted by Ruth Atherley of AHA Creative Strategies on November 05th, 2014
A good relationship between a client and an agency is a two-way street. We have been fortunate at AHA – for the most part, we have had exceptional relationships with our clients. However, that isn’t to say that we haven’t had relationships that just didn’t work – sometimes, it just isn’t a good fit in personality or “chemistry” (that magical ingredient we search for). Other times, the client’s expectations may not have matched with what we knew we could deliver. (I remember one client saying that we needed to get him on the cover of Maclean’s magazine because I had … Read more
Posted by Ruth Atherley of AHA Creative Strategies on October 27th, 2014
On Wednesday, October 29, I will have the privilege of speaking at the Canadian Public Relations Society Vancouver chapter with the Honourable Wally Oppal, Q.C., who was the Commissioner of the Missing Women Commission of Inquiry (MWCI).
The Missing Women Commission of Inquiry was an important initiative that was tasked with making findings and recommendations regarding the conduct of police in handling numerous reported cases of missing women from Vancouver’s Downtown Eastside – a controversial, highly sensitive subject with a diverse range of stakeholder groups.
I served, with the support of the AHA team, as director of communications for the … Read more
Posted by Ruth Atherley of AHA Creative Strategies on September 11th, 2014
We work with quite a few consumer products or services clients. We were writing a proposal the other day for a potential client that offers products and services in an overcrowded and very noisy market sector and it started an interesting conversation in the AHA office. In this day and age of digital and social media, how spread out does an organization need to be in order to reach their target market?
One of the first things we do with clients is review where they stand relative to competitors – both online and in traditional media. It’s important to understand … Read more
Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2014
When discussing public relations or strategic communications, the word “engagement” comes up a lot. It is always interesting to hear what engagement means to a communications professional. It can mean different things to different people, including consultation, education, participation, active discussion and more. Quite often, it is spoken about in hushed tones and feels like the “holy grail” for communications professionals, which it can be – especially in this day and age of online connection through social media.
I was speaking with the communications manager of a potential new client and she was telling me about how much community engagement … Read more
Posted by Paul Holman of AHA Creative Strategies on July 04th, 2014
In today’s AHA Fast Take Friday, Ruth talks about the importance of strategic senior guidance for your communications initiatives and plans.
… Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 17th, 2014
One of the latest tools being used by organizations is the social chat – an online dialogue via social media channels. A social chat can happen through a range of social channels including Twitter, Reddit, Facebook, Instagram and many others. Any channel with an interactive component can host a social chat, and which tool you use will depend on your objectives and where your stakeholder group or audience gathers.
We have been speaking with several clients about social chats, and our approach is always to take a good look at what we want to achieve with this type of outreach … Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 10th, 2014
Over the last few days, there has been some noise on social media about the Central Intelligence Agency (CIA) joining Twitter and Facebook. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.” It seems that they have a sense of humour.
Their objective – according to a statement by CIA Director John Brennan – is to “more directly engage the public and provide information on the CIA’s mission, history, and other developments.” In the statement, he also said: “We have important insights to share, and we want to make sure that unclassified … Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 03rd, 2014
The Internet has changed how we absorb information. Shorter text, quick facts, and compelling and creative visuals such as infographics, photos, illustrations and video speak to the new need for relevant, short pieces of information to digest.
In the world of public relations, we have known, for a very long time, that body language is important – especially if you are dealing with an issue or a crisis. It isn’t just what you say that matters, it’s also the visual that goes with it. Studies have shown that 93% of communication is non-verbal and that our brains process images 60,000 … Read more
Posted by Ruth Atherley of AHA Creative Strategies on May 27th, 2014
The widespread (and growing) use of online technology continues to push organizations to realize the value of creating their own content. (Full disclosure – here at AHA, we push them to take advantage of this opportunity too!) It is a good way to connect with stakeholder groups (including customers or clients).
Creating strong, compelling, engaging and informative content doesn’t happen without effort – or good writing and editing. I was fortunate that I worked in the world of journalism prior to jumping the fence to PR and strategic communication. At Maclean’s magazine, where I worked, each article was developed by … Read more