Posted by Ruth Atherley of AHA Creative Strategies on October 17th, 2013
There are many social media platforms out there. I have seen some organizations attempt to use them all and the fact is, I have yet to see anyone accomplish that. Unless you have a huge communications team, a big fat budget and are all things to all people, it is strategic to identify the right platform or platforms for you and to limit them.
For our clients, we often review their social media platforms as a part of the planning process. Depending on the size of the client and the scope of our work with them, we make recommendations on …
Posted by Ruth Atherley of AHA Creative Strategies on September 17th, 2013
AHA works with clients in a range of sectors – consumer goods, technology, post-secondary education, health care, fitness, law and the judiciary, fashion, not-for-profit, insurance and, of course, travel. We provide a range of services for our clients including promotional public relations, community relations (including social media), strategic communications planning, writing and editing services, messaging and positioning, crisis and communication planning, and issues communication management.
We have extensive travel PR experience and a strong skill set in this area. Our clients range from tourism boards to hotels to airlines to tour operators and local activities. We have spent a decade …
Posted by Ruth Atherley of AHA Creative Strategies on September 09th, 2013
Here at AHA, we work with clients in a range of sectors – government, not-for-profit and private. We have clients around the world, in the U.S. and, of course, in Canada. One of the perks of working here is that we do get to travel a little and see the world. We are set to visit a client in South Africa in December, so I have been doing some online research about activities and events that will be happening when we are there. Finding information that specifically interests me for travel has never been easier – TripAdvisor is of huge …
Posted by Ruth Atherley of AHA Creative Strategies on August 26th, 2013
Like a good Boy Scout, an effective communications person is always prepared – for just about anything. We have event kits full of five kinds of tape, scissors, pens, paper, ribbon, cellphone batteries and other might needs. We prepare for meetings with clients so that we can make the most of the time we have with them. We prepare for webinars, video blogs and even this blog. In our world, very little happens spontaneously. For the most part, the communications professionals I know are can think on their feet; that comes from years of being prepared for a wide range …
Posted by Ruth Atherley of AHA Creative Strategies on August 13th, 2013
I had an interesting conversation last week with someone who is doing quite a bit for his organization in the world of social media. Without giving away too many details, I will discuss his approach and my questions/response to his approach here.
This person works in a high risk, high potential for negative response environment. He is very active in pushing information out via social media and yet when I asked how he manages responses and the potential for negative responses, he laughed and said: “We don’t respond at all – and if they are negative, we just delete them …
Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2013
I was fortunate; not only was I a voracious reader growing up with a natural ability with words, I also worked with some incredibly gifted writers and editors at Maclean’s. Working with some of the best in the country (I would say the world) makes you up your game. There is a much higher bar when the talent level of your colleagues is through the roof.
At AHA, we work with clients to write, review, revise and edit a wide range of documents. At some point, each project we work on involves the craft of writing – speeches, e-newsletters, …
Posted by Ruth Atherley of AHA Creative Strategies on July 09th, 2013
Here at AHA, we do a lot of writing. And I do mean a lot. Speeches, newsletters, articles, briefing notes, annual reports, op-ed pieces, video scripts, news releases… the list goes on and on.
If you write, that means you need an editor and a proofreader. Both of these are of great value and are two very different roles. And don’t let me forget, you also need a fact checker. I am fortunate in that I spent much of my early professional life learning how to write and about the value of the roles of editors, proofreaders (we called …
Posted by Ruth Atherley of AHA Creative Strategies on June 17th, 2013
We’re always interested in explaining what we do here at AHA in the realm of public relations and communications. I remember several years ago seeing this amusing definition of some of the areas, including PR, that fall under the marketing umbrella:
If a circus is coming to town and they use a sign saying “Circus Coming to the Fairground Saturday” – that’s advertising.
If that sign gets put on the back of an elephant and the elephant is walked through town – that’s promotion….
If the elephant walks through the mayor’s flower bed and it makes the front
Posted by Ruth Atherley of AHA Creative Strategies on June 10th, 2013
We just posted a new video on the front page of our website, and I have to say, we’re pretty excited about it. It is a graphic recording that we produced in collaboration with Tanya Gadsby of Drawing Out Ideas. Graphic recording is a creative way to communicate and it is a tool that can be incredibly useful in helping you to connect with your audience or community. The AHA video is only one example of how a graphic recording can be used; there are several other options, depending on your needs and objectives.
Tanya is exceptional at her …
Posted by Ruth Atherley of AHA Creative Strategies on May 21st, 2013
We’re all about finding things that make life easier. A recent blog post by digital marketer Todd Maffin gave six really good tips to do just that and we want to share them with you. Click here, read his post, and use the technology and apps he recommends. They will make things run more smoothly.…