Communications

PR lessons from Michael Sam’s coming out

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2014

Most people – even those, like me, who don’t follow football – have heard about NFL draft prospect Michael Sam announcing that he is gay. It caused a bit of a stir in the football world, but that seems to have died down quite a bit. Now, apparently some lobbyist is working to have gays banned from the NFL. (Really? Aren’t we so far past this kind of limited and outdated thinking?) I have to admit, I was surprised that this would really matter. But I also have to remember that I live in a region that is not just …

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You never know who is listening…

Posted by Ruth Atherley of AHA Creative Strategies on February 11th, 2014

Here at AHA, we’re big Olympic watchers (well, Paul is and he updates us… a lot). A few days ago, he missed the live coverage of the Opening Ceremony so he watched it later in the day on CBC’s Olympic website. The CBC coverage of the ceremony was hosted by Ron MacLean and Peter Mansbridge. At one point, Paul came into my office and said that something was weird – it seemed like the hosts’ microphones were live during what would have been the commercial breaks on television.

A little bit later he came in and said, “I don’t think …

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No cell phone – no problem

Posted by Ruth Atherley of AHA Creative Strategies on January 28th, 2014

I left the house very early this morning and I forgot my cell phone and my Internet hotspot. Forgetting both has never happened to me before and I have to admit it threw me into a mini anxiety attack when I realized it. Holy doodle – I have an incredibly important (and exciting) conference call with a client this morning. I have things to do and deadlines to meet. Facebook status updates to make and tweets to Twitter. What will I do without my iPhone – the center of my very existence (and what I use to tell time!)?

Then …

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Rob Ford – What would you do?

Posted by Ruth Atherley of AHA Creative Strategies on January 23rd, 2014

Toronto Mayor Rob Ford is back in the media again because a recent video has surfaced showing him rambling drunk at a fast-food restaurant.

People around the world know him as the “Crack Mayor.” In fact, when we were recently in South Africa to connect with a client, we were often asked about him. When people heard that we were from Canada, they usually laughed and asked about the “Crack Mayor.” It happened in Johannesburg, Knysna, Cape Town and Swaziland. It even happened on a safari in the African bush from a person who spends 80% of his life at …

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The link between results and living your brand promise

Posted by Ruth Atherley of AHA Creative Strategies on January 15th, 2014

There is a direct link between generating results for your organization – whatever that means to you (sales, engagement, response, behaviour change, perception change etc.) – and living your brand promise.

I had an interesting experience over the weekend that so clearly showed the importance of customer service and how it supports PR and the brand promise, that I want to tell you about it. We are cruisers. While we might not meet the stereotype of a cruiser, we have taken quite a few cruises – in the Mediterranean, to Mexico, in the Caribbean.

Now, it’s pretty clear that the …

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The many sides to communication

Posted by Ruth Atherley of AHA Creative Strategies on January 08th, 2014

Happy New Year. On behalf of the AHA crew, we want to take this opportunity to wish you much happiness and success for 2014.

I had several interactions throughout the holiday season that made me think about how many levels and approaches there are in the world of communication (and in the world!).

I had the good fortune to travel to South Africa in December and, while there, I met several people I will keep in touch with. In our conversations about how to keep in touch, the response was split pretty evenly – half of the people were on …

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The five Ws of content creation and sharing

Posted by Ruth Atherley of AHA Creative Strategies on October 17th, 2013

There are many social media platforms out there. I have seen some organizations attempt to use them all and the fact is, I have yet to see anyone accomplish that. Unless you have a huge communications team, a big fat budget and are all things to all people, it is strategic to identify the right platform or platforms for you and to limit them.

For our clients, we often review their social media platforms as a part of the planning process. Depending on the size of the client and the scope of our work with them, we make recommendations on …

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Travel PR

Posted by Ruth Atherley of AHA Creative Strategies on September 17th, 2013

AHA works with clients in a range of sectors – consumer goods, technology, post-secondary education, health care, fitness, law and the judiciary, fashion, not-for-profit, insurance and, of course, travel. We provide a range of services for our clients including promotional public relations, community relations (including social media), strategic communications planning, writing and editing services, messaging and positioning, crisis and communication planning, and issues communication management.

We have extensive travel PR experience and a strong skill set in this area. Our clients range from tourism boards to hotels to airlines to tour operators and local activities. We have spent a decade …

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Are you in on the conversation?

Posted by Ruth Atherley of AHA Creative Strategies on September 09th, 2013

Here at AHA, we work with clients in a range of sectors – government, not-for-profit and private. We have clients around the world, in the U.S. and, of course, in Canada. One of the perks of working here is that we do get to travel a little and see the world. We are set to visit a client in South Africa in December, so I have been doing some online research about activities and events that will be happening when we are there. Finding information that specifically interests me for travel has never been easier – TripAdvisor is of huge …

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Be prepared

Posted by Ruth Atherley of AHA Creative Strategies on August 26th, 2013

Like a good Boy Scout, an effective communications person is always prepared – for just about anything. We have event kits full of five kinds of tape, scissors, pens, paper, ribbon, cellphone batteries and other might needs. We prepare for meetings with clients so that we can make the most of the time we have with them. We prepare for webinars, video blogs and even this blog. In our world, very little happens spontaneously. For the most part, the communications professionals I know are can think on their feet; that comes from years of being prepared for a wide range …

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