Posted by Ruth Atherley of AHA Creative Strategies on September 11th, 2014
We work with quite a few consumer products or services clients. We were writing a proposal the other day for a potential client that offers products and services in an overcrowded and very noisy market sector and it started an interesting conversation in the AHA office. In this day and age of digital and social media, how spread out does an organization need to be in order to reach their target market?
One of the first things we do with clients is review where they stand relative to competitors – both online and in traditional media. It’s important to understand … Read more
Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2014
When discussing public relations or strategic communications, the word “engagement” comes up a lot. It is always interesting to hear what engagement means to a communications professional. It can mean different things to different people, including consultation, education, participation, active discussion and more. Quite often, it is spoken about in hushed tones and feels like the “holy grail” for communications professionals, which it can be – especially in this day and age of online connection through social media.
I was speaking with the communications manager of a potential new client and she was telling me about how much community engagement … Read more
Posted by Paul Holman of AHA Creative Strategies on July 04th, 2014
In today’s AHA Fast Take Friday, Ruth talks about the importance of strategic senior guidance for your communications initiatives and plans.
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Posted by Ruth Atherley of AHA Creative Strategies on June 17th, 2014
One of the latest tools being used by organizations is the social chat – an online dialogue via social media channels. A social chat can happen through a range of social channels including Twitter, Reddit, Facebook, Instagram and many others. Any channel with an interactive component can host a social chat, and which tool you use will depend on your objectives and where your stakeholder group or audience gathers.
We have been speaking with several clients about social chats, and our approach is always to take a good look at what we want to achieve with this type of outreach … Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 10th, 2014
Over the last few days, there has been some noise on social media about the Central Intelligence Agency (CIA) joining Twitter and Facebook. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.” It seems that they have a sense of humour.
Their objective – according to a statement by CIA Director John Brennan – is to “more directly engage the public and provide information on the CIA’s mission, history, and other developments.” In the statement, he also said: “We have important insights to share, and we want to make sure that unclassified … Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 03rd, 2014
The Internet has changed how we absorb information. Shorter text, quick facts, and compelling and creative visuals such as infographics, photos, illustrations and video speak to the new need for relevant, short pieces of information to digest.
In the world of public relations, we have known, for a very long time, that body language is important – especially if you are dealing with an issue or a crisis. It isn’t just what you say that matters, it’s also the visual that goes with it. Studies have shown that 93% of communication is non-verbal and that our brains process images 60,000 … Read more
Posted by Ruth Atherley of AHA Creative Strategies on May 27th, 2014
The widespread (and growing) use of online technology continues to push organizations to realize the value of creating their own content. (Full disclosure – here at AHA, we push them to take advantage of this opportunity too!) It is a good way to connect with stakeholder groups (including customers or clients).
Creating strong, compelling, engaging and informative content doesn’t happen without effort – or good writing and editing. I was fortunate that I worked in the world of journalism prior to jumping the fence to PR and strategic communication. At Maclean’s magazine, where I worked, each article was developed by … Read more
Posted by Paul Holman of AHA Creative Strategies on May 23rd, 2014
In today’s Fast Take Friday, Ruth explains the need for a short, quick video for stakeholders.
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Posted by Ruth Atherley of AHA Creative Strategies on May 21st, 2014
The work we do here at AHA Creative Strategies often seems to come in groups. Right now, we are working with several clients on issues communication and this comes right on the heels of writing quite a few issues and crisis communication plans for other clients.
It’s important to understand that an issue is different from a crisis. An issue is one that keeps you up at night worrying about it – inappropriate behaviour by an employee or senior executive, the unexpected or unexplained removal of a CEO or president, plant closure and employee layoffs, a strike vote by your … Read more
Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2014
Most people – even those, like me, who don’t follow football – have heard about NFL draft prospect Michael Sam announcing that he is gay. It caused a bit of a stir in the football world, but that seems to have died down quite a bit. Now, apparently some lobbyist is working to have gays banned from the NFL. (Really? Aren’t we so far past this kind of limited and outdated thinking?) I have to admit, I was surprised that this would really matter. But I also have to remember that I live in a region that is not just … Read more