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Posted by Ruth Atherley of AHA Creative Strategies on March 09th, 2010
In a random act of humour, Conan O’Brien decided to follow one of the 600,000 people that follow him on Twitter. The Chicago Tribune outlines the story very well.
Turns out, the person Conan chose to follow is Sarah Killen (@LovelyButton). She is in her late teens and is from Michigan. And about 15,000 of Conan’s followers began to follow Sarah. Sarah turned this opportunity into something very positive.
She tweeted about an upcoming breast cancer awareness walk, the Susan G. Komen 3-Day for the Cure, sending her new followers to a site where they could donate money to sponsor her upcoming walk. According…
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Posted by Paul Holman of AHA Creative Strategies on March 08th, 2010
Our friend and colleague Della Smith of Q Workshops has been telling us about Drive by Daniel H. Pink. We asked her (as we wait for our copy of the book to arrive from Amazon) to write a book review for us for the AHA blog. Here it is:
DRIVE – THE SURPRISING TRUTH ABOUT WHAT MOTIVATES US
BY: Daniel H. Pink
This book resonated as strongly with my brain as it did with my heart. Dan Pink presents a strong case for a new way at looking at motivation. Say goodbye (well, maybe not totally) to carrots and sticks and say hello to autonomy,…
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Posted by Paul Holman of AHA Creative Strategies on March 04th, 2010
I came across a blog post today from Twitip on 11 reasons why you should be on Twitter.
When Twitter originally came out, we, at AHA, didn’t see much of a business application for it. It seemed to us that there was mostly a lot of noise going on, chatter of no value. As time went on, more and more business-minded people signed up and for our purposes, that added value. It then made sense for us to join in the conversation.
Find us at @AHApr. And don’t worry, you won’t see us talking about what we had for lunch. We’re sharing information…
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Posted by Ruth Atherley of AHA Creative Strategies on March 02nd, 2010
There is a very interesting piece by Grant Cardone on the Huffington Post. It has a compelling title: Do PR Firms Make Sense Anymore?
According to the article, Mr. Cardone has had some disappointing results using PR agencies over the years. Not knowing the background of what the objectives and goals were, what the strategy was or how the agencies approached the work, I don’t have the information to comment on that component of his article. But it is never a pleasant experience for anyone when you don’t achieve success.
As to whether PR firms make sense anymore, I believe they do…
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Posted by Ruth Atherley of AHA Creative Strategies on March 01st, 2010
Measurement in PR has always been a challenge and that hasn’t changed with social media. Understanding and showing the value of what we do isn’t always easy for communicators.
There is a good article on Socialtimes.com that addresses measurement in social media. It’s more from a marketing viewpoint, but it applies to the use of social media in PR or communications efforts.
One of the points in this article talks about bounce rates. It asks: Are people coming to your website from social media sites or networks, but leaving quickly? This is a good question and one that is worth talking about.
Participating in…
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Posted by Ruth Atherley of AHA Creative Strategies on February 25th, 2010
There is an excellent post on Mashable on The Science of Building Trust With Social Media. The content in this post provides an interesting perspective on what can be achieved through social media and what some of the challenges might be. It is also worth reading the comments below this post to see what others are thinking.
One of the great things about the widespread acceptance of social media is that good organizations, the ones that want to develop and provide good products and services for their customers, have a real opportunity to build trust. This isn’t as straightforward as it…
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Posted by Ruth Atherley of AHA Creative Strategies on February 24th, 2010
I had a discussion with a client yesterday about the Vancouver 2010 Winter Olympics. She is based in L.A. and the only coverage they get of the games is from NBC. NBC, for some reason, has chosen not to provide live coverage of the games. My client is in the same time zone as the games, she has a television in her office, she would have the competitions on if she could—but they aren’t live.
This is a conversation that we have had quite often recently in the AHA Creative Strategies office. AHA partner Paul Holman is a sports fan and…
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Posted by Ruth Atherley of AHA Creative Strategies on February 23rd, 2010
Jay Baer has a good blog post that outlines 39 social media tools that he uses and that would be of value to most communicators.
We have sent a link to his blog to the AHA Crew for a quick review. At AHA, we are always focused on improving our skill sets and knowledge. A list like this allows each of us to do a check on what we are using and what we might check out. With social media, tools and technologies change so quickly that it is easy to stick with ones you know, rather than check out something new—and…
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Posted by Ruth Atherley of AHA Creative Strategies on February 22nd, 2010
The Marketing Shindig blog has an excellent post on how to overcome objections to social media. This blog post has solid, realistic information and will provide value to anyone struggling with getting social media accepted in their organization.
I am looking forward to checking out this blog further. If other posts are as good as this one, then this blog is an excellent resource.
Another excellent resource is @steveology on Twitter. It was a tweet from @steveology that led us to this blog. Day in and day out, @steveology shares solid information, great links to resources and his expertise and experience. He is…
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Posted by Ruth Atherley of AHA Creative Strategies on February 15th, 2010
The Harvard Business Review has a good article on how social media is impacting coverage of the 2010 Winter Games in Vancouver, B.C. It’s worth a read.
Right now, Vancouver is in the world spotlight. We, at AHA, have an office in Vancouver and have been watching with interest on how the games are being covered by both traditional and social media.
How information is reported has changed drastically. While social media was in play during the Summer Games in Beijing, it’s now two years later and Vancouver is a much freer society than Beijing. Those who support the games—and those who don’t—now have…
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