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Posted by Ruth Atherley of AHA Creative Strategies on August 30th, 2010
Sarah Hartshorn has a good post on Social Media Today that outlines 5 Steps To Create A Social Media Plan. If you are considering including social media in your communications plan, it’s worth a read.
AHA Take
In the past few months, in our Vancouver PR agency, we’ve had the opportunity to develop several social media plans for clients. And Sarah’s first point on picking your marketing objectives is where we always start – although we focus on identifying your communications objectives.
A few months back, we had a meeting with a client in Vancouver…
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Posted by Paul Holman of AHA Creative Strategies on August 27th, 2010
The Era of the Virtual Agency
In today’s video, Ruth talks about how a virtual agency brings together the right people at the right time for the client.
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Posted by Ruth Atherley of AHA Creative Strategies on August 25th, 2010
You may have seen the video of a woman in Britain who, for no apparent reason, picked up a friendly cat and put it in a garbage can. Links to this video were emailed all over the world, it was uploaded to Facebook and YouTube and the clip appeared on a range of broadcast news shows.
AHA TAKE
Apart from shaking our heads at the cruelty involved – the poor cat was stuck in the garbage for about 18 hours – and the seemingly randomness of this nasty act, there are a couple of…
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Posted by Ruth Atherley of AHA Creative Strategies on August 24th, 2010
I read (and reread) The New York Times article on crisis communications with interest. I want to repeat what I wrote yesterday – for anyone who works in communications, this article is worth a read.
AHA Take
I don’t agree with every expert quoted in the piece, but not agreeing is a good thing. It makes you step back and review why you think the way you do.
One of the experts in this article explains that sometimes, there is nothing you can do when a crisis hits except take your hits and get…
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Posted by Ruth Atherley of AHA Creative Strategies on August 23rd, 2010
The New York Times has an excellent in-depth article focused on crisis communications. For anyone in communications and PR, it’s worth a read. It’s long – 5,200 words – and it’s interesting. That The New York Times would produce an article this long says something about the importance and value of this topic and, of course, the flat out interest in it.
Get a coffee or tea and settle in. It will take you some time to read this, but it is worth the read.
I will weigh in tomorrow on what we think of the advice…
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Posted by Paul Holman of AHA Creative Strategies on August 20th, 2010
In today’s AHA Flip Cam Friday video, Ruth talks about communication. It’s more about what your audience hears, than what you say.
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Posted by Ruth Atherley of AHA Creative Strategies on August 18th, 2010
Kevin Barenblat has a great piece on how to choose a social media partner on Imediaconnection.com. He outlines 10 questions to ask if you are considering working with a consultant or agency for your social media outreach. It’s a good article and worth reading if you are considering bringing on social media assistance.
AHA Take
I think that we, at AHA, bring an interesting perspective and specific expertise to our approach to the social media initiatives that we develop for clients. We are a PR agency, not social media marketers, and we view…
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Posted by Ruth Atherley of AHA Creative Strategies on August 17th, 2010
There is a very interesting post on Ragan.com. They ask whether an intern at your organization could – and should – be charged with handling social media. That is a really good question, and one that sparked a great deal of discussion at our Vancouver PR agency.
AHA Take
This is a subject that I feel quite strongly about. I don’t think an intern should run your social media, but I do believe that interns and other junior staffers can – and should – participate in your social media initiatives. We often encourage clients to…
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Posted by Paul Holman of AHA Creative Strategies on August 13th, 2010
In today’s AHA Flip Cam Friday video, Ruth talks about what to do if there are negative conversations about your organization on social media sites.
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Posted by Ruth Atherley of AHA Creative Strategies on August 11th, 2010
There was a great piece online last week at theglobemail.com that gave five tips to Air Canada about how they may have better handled a PR issue that happened recently. While the piece is focused on an incident with the airline, there is wealth of knowledge in here for any organization. It’s worth a read.
From what we understand, a young boy who is fighting a terminal illness travelled to New York City recently to live out one of his life wishes. At some point during his travels, with Air Canada, his wheelchair –…
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