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Understanding the bias of your audience

Posted by Ruth Atherley of AHA Creative Strategies on June 12th, 2017

I have a diverse group of “friends” on Facebook. Some are family, some close friends, and some I have met through work or even through online groups and courses. They don’t see the world from the same perspective or through the same lens – at all. It can be very interesting to watch the differing opinions come out when something serious is going on in the world.

I think that stepping out of my own biases is important. I work hard to understand why people feel the way they do about a topic – and it’s not always easy to …

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Your reputation is at risk on social media

Posted by Ruth Atherley of AHA Creative Strategies on June 06th, 2017

Social media can ruin your future. It’s that simple. Social media puts your reputation at risk when you post something inappropriate, illegal, immoral, unethical or just plain nasty. A perfect example of this is a small group of Harvard University accepted students – who engaged in a private Facebook chat where they shared sexually explicit memes and messages that also targeted minority groups. They aren’t going to Harvard now. Their admission has been rescinded, according to the Ivy League school. Their futures aren’t so bright now.

This isn’t the first time something like this has happened and it won’t …

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Social media isn’t free, quick or easy – but it is worth it

Posted by Ruth Atherley of AHA Creative Strategies on May 10th, 2017

We recently had a potential client come to us for a social media strategy and tactical plan. They also wanted us to implement the plan. As they laid out their goals, targets and key performance indicators (KPIs) for the first six months, we worked to respectfully, but honestly communicate that what they expected was close to impossible – for anyone. (And that anyone who said they could achieve those targets was either misinformed or overselling themselves.) In addition to unrealistic goals, they had an incredibly small budget. They were adamant about their expectations and didn’t want to hear our feedback …

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United’s high cost of NOT doing the right thing

Posted by Ruth Atherley of AHA Creative Strategies on April 20th, 2017

Unless you have been living under a rock, you probably know about the challenges that United Airlines has experienced recently. While one incident garnered the most news coverage and criticism on social media, several situations that could have been avoided, had they been handled differently, have come up and have shown the ugly underside of the culture of the organization. And it has cost them dearly – financially (their stock has dropped in the hundreds of millions) and with the long-term damage to their brand.

The biggest incident, with a 69-year-old doctor being physically assaulted and dragged off the plane, …

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What shark cage diving taught me about communication

Posted by Ruth Atherley of AHA Creative Strategies on October 06th, 2016

A couple of years ago, I found myself in South Africa meeting with one of our travel clients, Londolozi – a five-star safari lodge. Like most professionals that I know who are fortunate enough to travel for business, I took the opportunity to add some time onto the trip to see some of the beautiful country of South Africa. What an incredible place. I loved every minute of my time there and am looking forward to the day when I can go back.

One of the activities I did was cage diving with great white sharks off the coast of …

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Communications lessons from the Gilmore Girls

Posted by Ruth Atherley of AHA Creative Strategies on September 22nd, 2016

Four new 90-minute Gilmore Girls episodes are set to air on Netflix late in November 2016. I hadn’t seen the original series and after seeing the excitement for the release of this Gilmore Girls revival, I thought I would check it out. And while watching Seasons 1 through 7 over a couple of weeks, I realized that there are some communications lessons worth sharing, hidden in the episodes.

We’re going to assume that you have a working knowledge of the characters so as to not make this post too long with the explanations of who is who.

The top three …

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5 reasons for Pokémon Go’s success

Posted by Ruth Atherley of AHA Creative Strategies on September 19th, 2016

Our associate, Los Angeles-based communications professional Gabrielle Boyd has written a guest post for the AHA blog on the overwhelming success of Pokémon Go.

 

As a public relations professional, I was simultaneously astounded and envious by the success of the Pokémon Go launch. You couldn’t turn on any radio station, television news or even go on Facebook or Twitter without hearing some story about Pokémon Go. Hate it or love it, everyone was talking about it and aware of it – which is the goal of most brands. And almost two months after the game’s release, it is still …

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Social media and the public sector

Posted by Ruth Atherley of AHA Creative Strategies on September 15th, 2016

Recently, I started The AHA 100 Cups of Coffee Campaign. The intent of this initiative is for me to get out and connect with 100 people – to introduce myself, catch up and have a conversation. It’s not just about networking and business development, although that has certainly been a positive byproduct. It is about making sure that we, as AHA, are engaged with what is going on in the world, what people are thinking and doing, and what they are passionate about and committed to achieving. It has been incredibly interesting and inspiring.

Not surprisingly, some of the …

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Why structure is important in strategic communications

Posted by Ruth Atherley of AHA Creative Strategies on September 08th, 2016

Della Smith, my friend/colleague/mentor, is running a great blog series called Dining with Della. Each week, she profiles someone and asks them three key questions about communications – the answers are often about a key moment in the person’s personal or professional life, they are incredibly honest, and there is always an important takeaway. This series is worth reading. The most recent piece had a response that spoke about the importance of value in structure, and it got me thinking about structure and its role in strategic communications. Here at AHA, we do a fair amount of work regarding …

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Great content needs an audience

Posted by Ruth Atherley of AHA Creative Strategies on September 01st, 2016

We spend a lot of time talking about, producing and getting client approval on great content here at AHA. We create a range of pieces – from speeches to newsletters, web content, editorial-style articles, infographics, presentations, video series, photo essays, news releases, media pitches, social media content (including Twitter, Facebook, Snapchat, LinkedIn and more), blog posts… and so much more. And – before we put pen to paper, fingers to keyboard, turn the camera on, or open PowerPoint, Keynote or iMovie… we identify who the targeted audience/community is and work out where the content will be distributed, shared or shown.…

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