Archive for 2015

The power of brand journalism

Posted by Ruth Atherley of AHA Creative Strategies on July 07th, 2015

Here at AHA, we’ve been talking about brand journalism for years. We know how valuable it is for organizations to tell their stories in the same editorial-style manner that a journalist would. Creating informative, interesting and entertaining content, branded content or as we call it – brand journalism – allows an organization to connect directly with their target market or stakeholder group.

The Internet allows an organization to produce its own “news station” – and to use print (articles and written information), broadcast (video and audio) and interactive (Twitter, Facebook, Instagram, Pinterest and more) to fully engage with the individuals …

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Guest post: AHA Random Act of Kindness

Posted by Laurie Hanley of AHA Creative Strategies on June 15th, 2015

Today, I had the honour of doing another AHA Random Act of Kindness. This is the third time I have been given this opportunity and I have to tell you it is very hard to commit to an idea. After much deliberation, I received a tip (thank you Paul) that I could leave money at a Tim Hortons’ drive-thru, which would pay for many coffee drinkers’ orders. Perfect!

So, after purchasing a $50 gift card, I knocked on the drive-thru window and told the ladies working what I was up to. I would be sitting in my van in …

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AHA CEO Ruth Atherley’s TEDx Presentation

Posted by Paul Holman of AHA Creative Strategies on March 18th, 2015

AHA CEO Ruth Atherley spoke at TEDx BCIT on January 24, 2015. Ruth identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.

Here is her presentation.

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Leadership lessons from the Seahawks and their fans

Posted by Ruth Atherley of AHA Creative Strategies on February 02nd, 2015

Millions of fans watched in dismay as the defending Super Bowl champions – the Seattle Seahawks – lost to the New England Patriots in the final 30 seconds of the game yesterday. According to those in the know, making the call to throw the ball (which had been intercepted) rather than passing it, was the reason for this devastating loss.

With the exception of a little bit of a scuffle on the field right before the Patriots won, the Seahawks team has taken the high road in their discussion of the loss. In interviews, head coach, Pete Carroll, and quarterback, …

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Preparing to present at TEDx BCIT

Posted by Ruth Atherley of AHA Creative Strategies on January 22nd, 2015

Here at AHA, we regularly write speeches and presentations for clients. I really like digging in and understanding what the client wants to communicate, what the objective of the speech is, who the audience is, and how they will take in the information. It’s a process of discovery that is quite interesting. There is always something to learn and usually a challenge or barrier to overcome in getting the message heard.

For the past couple of months (which is never how long we have to write a client speech – they usually need a much quicker turnaround than that), I …

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Critical thinking is more important than ever these days

Posted by Ruth Atherley of AHA Creative Strategies on January 14th, 2015

Today’s blog post is short and sweet – and I hope there is a takeaway in here for you.

Don’t believe everything you are told or read. Use critical thinking to go through what is being presented, shared, told or provided to you – and verify that information. There is always more than one side to a story. Fact checking is not always done with mainstream media articles or for pieces uploaded to the web and – even if you are hearing it from someone in person – they could have an agenda.

We are working with a client that …

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Ruth to speak at TEDx BCIT

Posted by Paul Holman of AHA Creative Strategies on January 12th, 2015

We are pleased to report that AHA CEO Ruth Atherley will be presenting at TEDx BCIT on January 24, 2015. Ruth has identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.

Ruth is excited about the opportunity and looks forward to hearing and meeting the other speakers.

 …

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The year of blended PR, branding, social media and marketing

Posted by Ruth Atherley of AHA Creative Strategies on January 06th, 2015

Happy New Year! From everyone at AHA – we wish you a happy, healthy and prosperous 2015.

In the AHA office, we have been talking a lot about 2015 and what it will bring in the world of communication. It is clear to us that this year will bring PR, branding, social media and marketing together – even more than it already is.

I think we have been fortunate because we have been involved in the online world for so long – close to fifteen years. We recognized where corporate and organizational communication was going a long time ago and …

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