Archive for 2008
Posted by Ruth Atherley of AHA Creative Strategies on September 22nd, 2008
There has been a great deal of mudslinging in the political arena recently. The upcoming election has everyone involved out there looking for skeletons – or nakedness or pot smoking – in the closet. Today marks the last day to nominate candidates for the federal election, so we may see it quiet down for at least a little bit.
There was also, of course, the comments of Gerry Ritz, Minister of Agriculture and Food where he made what some are calling dark humour jokes about the tragic listeriosis outbreak.
Sean O’Malley runs the election desk for CTV and…
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Posted by Ruth Atherley of AHA Creative Strategies on September 17th, 2008
There was a time, not so long ago, when almost everyone shook their heads and looked away when we brought up online or social media. Now, it is everywhere and people are engaged in discovering what it can do for their organization.
Locally, here in British Columbia, the Saanich Police Department has done something innovative and a little different. They have set up an ongoing series of podcasts (online audio) and vodcasts (online video) — and are the first police department in Canada to do this.
The City of Calgary is also using social media,…
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Posted by Ruth Atherley of AHA Creative Strategies on September 09th, 2008
I just received an email from a pal at the CBC. She sent me a link to their blog, which talks about the CBC’s Facebook policy. It opens an interesting topic about what social media policy should or could be … and what social media means to journalists. Sites like Facebook let us see (sometimes too much) into the personal lives of people – friends, colleagues, employees, bosses and journalists.
What do these types of sites mean on a professional level. If I am friendly with a reporter, a colleague or a client they “ask” to be a friend on…
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Posted by Ruth Atherley of AHA Creative Strategies on September 09th, 2008
The Washington Post ran an interesting article recently about companies and organizations that are blogging. It’s worth a read.
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Posted by Ruth Atherley of AHA Creative Strategies on September 09th, 2008
I am a big fan of Chris Brogan and I read his blog post this morning with great interest. I have to admit, Chris is one of my favourites and I always look forward to reading what he has to say.
Today, he talks about “Trust Agents” and what they mean in the online world. Chris is one of those people who really “gets” social media, I would call him an “A Lister” for certain. (I just realized that we didn’t have Chris listed on our blogroll… shame on us!! We’ve added him.) He has a…
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Posted by Ruth Atherley of AHA Creative Strategies on September 03rd, 2008
It’s always interesting to see what catches the interest of people. There is an article in today’s Vancouver Sun about the launch of Google Chrome, which is a new browser set to take on Internet Explorer, Firefox and Safari.
This follows the announcement earlier this year that Google had launched a suite of online office applications – which are free – and set to compete against Microsoft Word, Excel and PowerPoint.
For those who are just getting a handle on the new names and definitions, check out Wikipedia’s definition of a browser. It is…
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Posted by Ruth Atherley of AHA Creative Strategies on August 29th, 2008
Over the past few days, I have spoken with quite a few communicators about B2W. There seems to be some fear attached to online media — fear of losing control of the message, fear of not being able to manage the brand, fear that others (public, stakeholders, consumers, customers…people) now have the balance of power. It is a natural and normal fear for communicators. However, let me tell you — it has never been a better time to be in this profession or to communicate.
Great communications or PR has never been about “spin” or about slanting the truth to…
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Posted by Ruth Atherley of AHA Creative Strategies on August 27th, 2008
Today is a special day for all of us at Bridging Two Worlds (B2W). While the QUAY and AHA teams have been working together for quite some time now, today is the “official” launch day for B2W. My blog posting for today is a bit longer than usual, but since it is Launch Day, I thought it might be ok.
The online world is busy. While the whole team is online regularly and are always checking things out, I think it is safe to say that I am probably the most obsessed with it all. (Although I do have to…
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Posted by Ruth Atherley of AHA Creative Strategies on August 21st, 2008
The airlines are in trouble – we all know that. Well, maybe not Southwest – who have a great blog and seem to keep their passengers if not insanely happy, at least not screaming in the aisles like most other airlines. Now, United Airlines pilots are using social media tools to air their issues and demand the removal of UAL Chairman, President and CEO Glen Tilton.
They got the right url glentilton.com and on this site, there is media coverage, reports and the opinions of the pilots themselves. They want Glen Tilton out and they are…
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Posted by Ruth Atherley of AHA Creative Strategies on August 20th, 2008
I was touring around the MSNBC site and found a clip on a piece on that ran on the news in July … it talks about corporate blogging and is worth a look. See it here.
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