Archive for 2007
Posted by Ruth Atherley of AHA Creative Strategies on March 04th, 2007
Blogs and other social media have created an incredible opportunity to communicate. They have also opened up the curtain and let us see the little man at the controls. (If you didn’t get The Wizard of Oz reference, my apologies.)
One of my favourite blogs is the bad pitch blog by PR gurus Kevin Dugan and Richard Laermer – this blog has a long list of smart, lively and witty contributors. Here, bad news releases and pitches are put under the microscope.
This blog has great information if you want to see what mistakes can be made –…
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Posted by Ruth Atherley of AHA Creative Strategies on February 21st, 2007
Our AHA blog is farily new – but I’ve seen a spike already in visitors to our site. Now, that could be because we let our business contacts know that we had updated and upgraded our website…but we’re seeing a lot of return visitors – who I hope are coming back to check out the blog, podcast and social media that we are using here.
Everyone’s talking about social media, but do you know what it is? If you don’t – you aren’t alone. We’ve all heard about blogs, podcasts, videocasts and vlogs, but how many of you are using…
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Posted by Ruth Atherley of AHA Creative Strategies on February 21st, 2007
The rumour of our demise has been greatly exaggerated …
We’re big fans of social media – it has put the power back into the hands of people, which is where it should be (in our opinion). However, this also surprisingly has created a bit of a rumour that social media will mean the death of public relations…
Just for the record …we don’t see it that way. Social media is definitely changing the way companies communicate to their stakeholders – and that’s a good thing. Blogs, podcasts, vodcasts…it all opens up a conversation that is interactive, engaging and truthful;…
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