New AHA website and an increased focus on content

We have a refreshed, updated and re-energized website! Welcome!

As we were going through what needed to be revised on the AHA site, we realized that we’ve been blogging for close to 15 years. The blog on this site goes back to 2007 – that’s 11 years of having our own blog, with a few years before that when we were working with early adopter clients to get them up and running. That is incredible.

Creating content has become a large part of what we, as communicators, do. The world has changed and while mainstream media coverage will always be important, it is no longer always the priority in the strategies that we develop for clients. That is a big shift.

Owned content (what you create yourself) has become a powerful tool for organizations that are looking to authentically and fully engage with stakeholders. The way to reach customers, clients, government, vendors, suppliers, community partners and others is via social media networks and information, news, updates, case studies and other stories that are shared online.

Whether you are B2C or B2B, you have an audience – a community that is looking to you for knowledge, expertise, guidance or advice. They want you to solve a problem, provide a service, or offer a benefit. The way to tell them how you do these things is through online content.

You have to be a storyteller – to inform, educate and even entertain (when appropriate). No marketing speak, no sales push, no pressure. It’s about creating a compelling reason to move each person to action – and to do that, you must engage.

We’re going to be talking a lot more about blogging here – on our blog. We’re also bringing back Fast Take Fridays starting in March. (We get so many e-mails about them!)

So, stay tuned – it’s going to be fun!

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