In the AHA office, we have been talking a lot about 2015 and what it will bring in the world of communication. It is clear to us that this year will bring PR, branding, social media and marketing together – even more than it already is.
I think we have been fortunate because we have been involved in the online world for so long – close to fifteen years. We recognized where corporate and organizational communication was going a long time ago and have always been working towards a blended approach, with strategic PR and brand leading the strategic communications approach (which should include social media and marketing).
Building relationships with your stakeholders and communities has always been at the heart of public relations. And that is what the world demands now – relationships. Whether it is in branding, marketing, advertising, social media or PR – people want an authentic connection with the brand and the people who work at an organization.
There are no longer two worlds for a CEO or president – their personal life runs into their professional life and vice versa. If an organization only uses social media to push information out – it isn’t going to be effective. If ads are only about what the company wants to say rather than what the consumer wants to hear, they won’t work. (And if they don’t have some kind of social media component – there isn’t much chance of building any kind of connection or community.)
“Integrated” might be the word of the year when it comes to what we do for our clients. We need to blend PR, branding, social media and marketing so that you are speaking with the same voice, messaging and positioning, allowing your target market, stakeholders or community hear from you through a diverse range of platforms in a way that is engaging and interesting to them.
We strongly believe that this is the year for strategic engagement with stakeholders, customers or clients, and your communities. We are excited to help our clients achieve this through a blended approach that produces results and is budget-effective.
This year is going to be great for AHA and for our clients!