Images, photos, illustrations and visuals – they matter now and, the fact is, they mattered back in the “old days” too. When I worked for Maclean’s magazine, standing over the light table going through images was an important part of the storytelling process. You didn’t just hand that off to a photo editor or photographer (no matter how smart or talented that person was). You were involved because you knew that a great photo drew people in to the story; that it communicated what you were trying to share in a different way. And today, some of our strongest assets at our PR agency are our relationships with exceptionally talented (and reasonably priced) photographers, illustrators and videographers. These creative professionals are an important part of our AHA crew.
These days, images are crucial to telling the story of your organization. Not only do they tell the story in a different way, they help you to humanize your organization, show behind the scenes and engage with your community in a different way. And, if you embrace this approach, your community will use images to communicate with you. It really is a two-way street. User-generated content is incredibly informative and valuable.
On Wednesday, I will talk a little bit about the different ways you can incorporate images (still and video) into your communications initiatives, including when it’s important to bring in the professional photographer, illustrator or videographer.