As communicators, it is important to understand visual communication. We don’t work in isolation – and more and more, we’re expected to have at least the basic skill set in this area. It is important to be able to work with photographers, videographers, illustrators and print and web designers – to clearly understand what they do, why they do it, and how to communicate with them.

There is an excellent piece that showcases 25 guidelines for great visual communication on Ragan.com. It’s worth a read.