The More Things Change the More They Stay the Same

I came across this quote recently: “Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams, diplomat, (1804-1877)

It’s interesting that in the 1800s, Mr. Adams thought they had instant communications and inquisitive citizens. I wonder what he would make of social media and our online, connected world.

It also reinforced a key element that we, at AHA, believe in and have been sharing for some time. That is: Good communication is a result of strategy, not technology.

Don’t get me wrong – social media, the online world, and technology have created much positive impact in the area of communication. And the use of these tools needs to be acknowledged and integrated into an overall communications strategy. But, it’s a part of the overall strategy – it isn’t the strategy.

You can have plans for Facebook, LinkedIn, Twitter, Pinterest or any other social media networking site. We believe that is important; but these plans are components of an overall communications plan which should support your overall organizational objectives. How does that happen? With a communications strategy.

Communicators have a more complex role these days. It is important that we see the bigger picture, as well as the day-to-day details. We still live in a world of “instant communications and rightly inquisitive citizens” and it takes attention, effort and strategy to effectively and authentically connect.

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