Reviewing Your Social Media Outreach

In the past week, we have had several conversations with clients about social media and what they could be doing or doing differently in this area. It’s always interesting to have these types of discussions and to take a good, hard look at what is being done, what needs to be done and what could be done differently.

A review of your communications initiatives (including social media) is a task we recommend to clients on a regular basis. Some of our clients do this every six months, others annually. The clients that take the time and make the effort to do this are the organizations that are producing the strongest results with their communications efforts. They review, they measure, they revise and tweak their tactics and then they start the cycle again. The fact is, by making a consistent effort to measure, review the measurement and revise campaigns or initiatives, you are setting yourself up to create the strongest return on investment possible. If you don’t know where your challenges and successes are, you don’t know where to put your focus.

I was interested in this article on ragan.com that highlights six warning signs you are doing social media wrong. It’s worth a read.

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