We take media pitching seriously. We do our homework and our research. We review the work of the journalist or blogger in context to what we want to pitch. We spend the time to get it right and that shows in our results. At AHA, we have generated some exceptional media and blog coverage for clients.
It was refreshing to read this article on pitching on Ragan.com. New York Times Tech Journalist David Pogue talks about the pitches that grabbed his attention. (Just for the record, we are big fans of Pogue!) It’s worth a read. And if you think the information provided by a tech journalist isn’t relevant to your organization and what you want to pitch – you’re dead wrong. This approach translates to almost any proactive media pitch for any industry. It’s about being relevant, being timely, understanding what the journalist or blogger is interested in, and catching their attention in a way that works for that particular blogger or journalist.
Great media and blogger relations takes time. Don’t slap together a news release and shotgun it out to everyone. It doesn’t work that way anymore!