Is your organization listed in Wikipedia? If it is, is it accurate?
When a potential client comes to AHA to talk about what we can provide to them in terms of public relations or communications, we always check out Wikipedia (among other places) to learn more about the organization. The information isn’t always complete or accurate. More and more, when we ask about Wikipedia, the response that we get is that not everyone understands what to do or how they can update or revise their Wikipedia listing.
I came across a great post on Ragan.com over the weekend that outlines how to approach your Wikipedia listing. It’s worth a read.