I have to admit, when Twitter first launched several years ago, I wasn’t sure whether it would have a business purpose. Now, however, I clearly see the value for some organizations – notice I say some, not all.
Are you struggling with the value of Twitter? There is a great post on Ragan.com that outlines the value and showcases a Twittamentary (Twitter documentary). If you are still wondering whether Twitter would be a worthwhile tool for your organization, this post and the Twittamentary are worth your time.